Are you based in one of the country's listed in this below link?
https://help.elderscrollsonline.com/app/answers/detail/a_id/28160/kw/console transfer
Do you have a Sony Entertainment Network or Xbox Live Gold account? (the one that costs money per year)
NewBlacksmurf wrote: »Where you link it...
Go to your account on the top left of this page (web version not mobile) and log-in. Go to Account Linking and when it opens I assume that is where we'd input a Xbox or psn name (plus whatever other instructions ZOS gives)