The introduction of a way to use real money to buy virtual cash for World of Warcraft has prompted a big change in the value of the game's gold. The exchange rate for dollars fell by almost a third on the first day that Blizzard let people swap real cash for game gold. At launch, players could spend $20 (£13) to get 30,000 gold coins to spend on gear in the fantasy game world.
But 24 hours later the same amount of cash netted players about 20,000.
Before now the only way that World of Warcraft players could artificially boost the fortunes of their characters was by visiting a grey-market site and surreptitiously buying gold from unlicensed vendors.
The practice was fraught with peril because it was technically a violation of the WoW terms and conditions. Anyone caught buying gold this way could have their account closed down. Late last year Blizzard announced plans to introduce a $20 "game time token" that could be converted into WoW's internal currency. Currently only North American players of WoW can buy the token. The tokens can be traded on the game's internal auction house for gold - effectively giving people a way to turn real money into virtual cash. Those with lots of WoW gold can buy the token and use it to pay for their subscription to the online game.
The token trading system went live on 8 April and initially the exchange rate for each one climbed past the 30,000 starting point. But within hours the dollar exchange rates fell sharply and are now hovering around 22,000 for $20.
Some speculated that the dollar exchange rate would fall further to reach those seen on grey-market sources of WoW gold, which currently offer 10,000 to 15,000 coins for $20.
Before the launch Blizzard said the exchange rate for tokens would be set by internal game metrics. Alec Meer, of the game news site Rock, Paper, Shotgun, told the BBC that there had been some initial "overreaction" to the drop in value of each token.
"It doesn't spell doom," he said. "Blizzard is trialling something new. They went in high to see what would happen, and there's going to be a whole lot of fluctuation as a game with a population of several million adapts to it. "I'm sure the long-term plan is simply to bring more transactions within Blizzard's purview, and in doing so potentially reduce the influence of gold farmers and keep people playing for longer," he added.
Reference Link: http://www.bbc.co.uk/news/technology-32232608
Sallington wrote: »And that's how we know WoW is on its way out...
Not sure if can say WOW in a title..lol But very interesting and relevant based on ESO's cash shop recently opening and new items coming along.The introduction of a way to use real money to buy virtual cash for World of Warcraft has prompted a big change in the value of the game's gold. The exchange rate for dollars fell by almost a third on the first day that Blizzard let people swap real cash for game gold. At launch, players could spend $20 (£13) to get 30,000 gold coins to spend on gear in the fantasy game world.
But 24 hours later the same amount of cash netted players about 20,000.
Before now the only way that World of Warcraft players could artificially boost the fortunes of their characters was by visiting a grey-market site and surreptitiously buying gold from unlicensed vendors.
The practice was fraught with peril because it was technically a violation of the WoW terms and conditions. Anyone caught buying gold this way could have their account closed down. Late last year Blizzard announced plans to introduce a $20 "game time token" that could be converted into WoW's internal currency. Currently only North American players of WoW can buy the token. The tokens can be traded on the game's internal auction house for gold - effectively giving people a way to turn real money into virtual cash. Those with lots of WoW gold can buy the token and use it to pay for their subscription to the online game.
The token trading system went live on 8 April and initially the exchange rate for each one climbed past the 30,000 starting point. But within hours the dollar exchange rates fell sharply and are now hovering around 22,000 for $20.
Some speculated that the dollar exchange rate would fall further to reach those seen on grey-market sources of WoW gold, which currently offer 10,000 to 15,000 coins for $20.
Before the launch Blizzard said the exchange rate for tokens would be set by internal game metrics. Alec Meer, of the game news site Rock, Paper, Shotgun, told the BBC that there had been some initial "overreaction" to the drop in value of each token.
"It doesn't spell doom," he said. "Blizzard is trialling something new. They went in high to see what would happen, and there's going to be a whole lot of fluctuation as a game with a population of several million adapts to it. "I'm sure the long-term plan is simply to bring more transactions within Blizzard's purview, and in doing so potentially reduce the influence of gold farmers and keep people playing for longer," he added.
Reference Link: http://www.bbc.co.uk/news/technology-32232608
Well well. This should be interesting to watch.
Holycannoli wrote: »Sallington wrote: »And that's how we know WoW is on its way out...
11 years later though. That's one helluva run.
But I really don't like the precedent this sets.
Evolve or perish. Accept F2P and it's mechanics or keep confined to private servers running last decade's MMORPGs. Fascinating how gamers can sometimes be increadibly conservative.
It's so good that we don't need tons of Gold in this game. I mean really, after L10 to L15, is gold really a problem for anyone?
Yes, first few levels your poor, but you should be really. It forces you to learn the game play to make up for your lack of equipment. Otherwise you develop bad habits that won't serve you well at higher levels.
liammozzb16_ESO wrote: »Your title is miss leading you don't buy gold with RL money. You buy game time in the form of a token then sell that for gold to other players.
liammozzb16_ESO wrote: »Your title is miss leading you don't buy gold with RL money. You buy game time in the form of a token then sell that for gold to other players.
Yes you do, it's in the first paragraph. It references PREVIOUS work arounds using time cards for in game Gold.
Evolve or perish. Accept F2P and it's mechanics or keep confined to private servers running last decade's MMORPGs. Fascinating how gamers can sometimes be increadibly conservative.
liammozzb16_ESO wrote: »Evolve or perish. Accept F2P and it's mechanics or keep confined to private servers running last decade's MMORPGs. Fascinating how gamers can sometimes be increadibly conservative.
I'll never play a FTP game they are utter garbage and they are ruining the gaming industry. Across all genres they are invading.
Fleshreaper wrote: »

Sallington wrote: »Evolve or perish. Accept F2P and it's mechanics or keep confined to private servers running last decade's MMORPGs. Fascinating how gamers can sometimes be increadibly conservative.
Boy do I miss the LOL button.
So, disagreeing with the path most companies are taking is conservative? Being nickle and dimed for every little thing they can think of, and not bending over and taking it is not evolving? You are like a marketers wet dream.
Sallington wrote: »Evolve or perish. Accept F2P and it's mechanics or keep confined to private servers running last decade's MMORPGs. Fascinating how gamers can sometimes be increadibly conservative.
Boy do I miss the LOL button.
So, disagreeing with the path most companies are taking is conservative? Being nickle and dimed for every little thing they can think of, and not bending over and taking it is not evolving? You are like a marketers wet dream.
Most business models can be sustainable or exploitative. It's up to whoever applies it to decide which way to go. Planetside 2 is F2P but nobody complaints about the Freemium service or cash shop. Your assumption that F2P = Evil only shows ignorance on the different ways it can be implemented.
Sallington wrote: »Evolve or perish. Accept F2P and it's mechanics or keep confined to private servers running last decade's MMORPGs. Fascinating how gamers can sometimes be increadibly conservative.
Boy do I miss the LOL button.
So, disagreeing with the path most companies are taking is conservative? Being nickle and dimed for every little thing they can think of, and not bending over and taking it is not evolving? You are like a marketers wet dream.
Most business models can be sustainable or exploitative. It's up to whoever applies it to decide which way to go. Planetside 2 is F2P but nobody complaints about the Freemium service or cash shop. Your assumption that F2P = Evil only shows ignorance on the different ways it can be implemented.
darthbelanb14_ESO wrote: »Nothing new. Cryptic Studio's games, Neverwinter, Champions Online, and Star Trek Online, all allow you to purchase Zen, which is the cash shop's currency, and trade it for the whatever the high end currency is in game, for STO it's dilithium. You can also earn dilitium in game and trade it for Zen. This allows a player to never have to spend a dime to get something from the cash shop.