I like that the game is B2P now, but why is the crown store sooo.... Bland. There is like barely anything really worth it in the crown store! In my opinion, I think ZeniMax should add a lot more content in the crown store that could help benefit the players become a better player faster! They should add exclusive weapons and armor that should only be able to get in the store. People might not like the fact that the piece of weapon or armor is only in the store, but it would it wouldn't be the best armor in the game, it wouldn't tank the entire PVP and make it so only people that bought stuff in the in game store are the best. The best example I could compare too of MMOs that I played is Rift. I feel like Rift did it GREAT. They made soooo much money from the in game store I am sure, but you didnt need to buy those things to be a good player. Rift had so many categories and options for things to buy. I didn't buy a single thing in Rifts store, but I was able to be just as strong in the PVP leagues than everyone else. If ESO had a store likes Rift, it would let all the new players be able to catch up with some of the veteran players where it feels like they are just way to far ahead to be able to even compete against. In my opinion also, ZeniMax shouldn't make us pay for expansion sized DLCs that add more content to the game, that shoul be something that is already given to us in updates for the game. Yes I understand they need the funding to be able to keep the game going, but they would be able to get that funding from a improved Crown Store. A $60 fee to download the game, and option to buy items within a crown store in my opinion would be far better than a $60 fee and DLCs that we would have to pay for. And Even if they did the $60 fee, Huge Crown Store, and DLC content, That would still be good if they continuously have us more updates, and started doing the things they have been promising us.