I get so tired of seeing this thrown about. I don't know whether it's a reading comprehension issue or a common sense issue, but "Play the way you like" does not mean all venues of anything you ever wanted to do ever are possible in ESO. There's an implied "within the defined structure of the game". This should be common sense.
Concisely this is what Play the way you like says:
PLAY THE WAY YOU LIKE — Develop your own style with deep character customization and abilities.
source:
http://www.elderscrollsonline.com/en-gb/joinus
I don't know where all these weird tangents about "I can't do ___. So much for play the way you want" come from. People.. please stop and think about what you are saying(typing) before you go off on a half cocked rant and use this as some arbitrary reason why ZOS has wronged you.
And so did many brave men, women, and beast fall to the end of Beta, never to be heard from again. All that is left, is whispers of the adventures they had.