So... I'm not one to complain and I normally don't participate too much in game forums... but, I feel this game, like others, is missing out on profits from a significant section of the gaming market. We are the gamers that really love the games, but can't always spare the time to play every day or sometimes even once a week. Sometimes we can't justify keeping our subs when we only got to play once or twice this month and once we cancel, sometimes we just drift off and don't return... not always though.
I played ESO quite a bit in the beginning, but as summer approached this year, I realized that I could not devote the amount of summer time to the game to justify the sub fee so I cancelled. But there were several random days over the summer that I would have liked to jump on for a few hours of and I would probably have paid a buck or two to get a 24 hour pass. A guy that I worked with, who convinced me to play this game in the first place, and has been a hardcore Elder Scrolls for many years, also cancelled for the same reason and agrees.
Say you charged $.99 for a 24 hr pass.... time wise, this would be roughly twice the normal sub price if you are looking at it from a price per day perspective... so it is still much better for the daily people to stay on subs and the every other day people are also still better off with the sub since there would be no savings. The once every three or four day crowd, I bet would still keep their subs since they would only save a few bucks and probably would not find the savings worth the time restriction.
As you approach the once per week crowd, like I am often part of, you start to wonder whether the sub fee is worth playing once a week, or sometimes not at all. That is what happens to me. Here's what else happens to me... I re-subbed 3 weeks ago thinking it was getting cold and crappy out and I would find the time to play... I haven't even fired the game up once. I have some time today though and plan to get on.... but come time for the monthly charge... I am likely to cancel again because I didn't play enough to justify my last sub fee.
I have no way of knowing how many gamers like me are out there, but I am willing to bet we make up a significant chunk of the pie. For me, instead of five months of no sub and no money paid, you probably could have made $15-$30 over the course if there was some kind of 24 hr pass plan. I bet that could add up, depending how many of us hardcore, but casual due to time restriction gamers are out there.
...Another idea is that you could give some credit or something for subs paid with not a lot of time played. That might keep people from cancelling subs as well.
I dunno... not saying for sure that I'm right... just throwing out theories. I really want to play and am willing to pay something for it, but I can't justify paying a sub fee each month when there are some months that I can barely find the time to play at all. There must be some solution.