Here are a some ideas to improve pvp in the future and make it more tactical.
Earn world ranking points to spend them into world-class skills.Maybe less or more damage against guards, more damage with catapults, walls better repair, etc.Playe stronger guards in keeps.
Generally, it would be great if you would conquer/hold smaller areas on the pvp map, such as maybeForest areas on the map you can protect them with mages or guards, trolls or what ever, or mines or transport gold from them with mountains sent to the home from which alliance and protect them. An area with giants or villages also be used to build special catapults are better then than normal.If you are holding that area you can build them.
The guars for example, can be used to send gold or other things to transported to castles.Great for some smaller groups or people who want not t run with a big zerg. So you can escort escort them with smaller groups and get alliance points for that maybe..
Currently it is not possible to build a deff in castles, who stays longer than a few minutes.Die magician and purchased guards disappear after about 5 Minuten.Would be great. if they would stay longer.They are very expensive, so most sont used them, and its a great way to holf keeps a litte bit longer if you are inside with a small group.
Wood from forests could be used to make Gates even stronger and more durable stone can be used to makemake the walls in castles stronger.So if you habe better catapults you can get into faster and you can protect keeps longer if you have that areas.
In the the story, npcs was talking more about a super weapon which you must destroy that was built earlier times ago, in the cinematic intro also you can see a super weapon, where a dark elf sorceress tied on a wooden carriage and brought in front of the keep and then releases a super flash. That could be great if you controlled all this small areas or other points such as forest mines etc. and hold them for a few and then you can use this super weapon.So its not so easy to use that every day.
These are only ideas, post yours here
I'm looking forward to the imperial city, but the pvp still has much room for improvements in the future