I mean, I understand you guys have this fear, but ESO was advertised as having awesome PVP, and it does but the fault is that it is restricted to one form of "PVP" AvA.
It is like buying an FPS that only has CTF, then you have all these other players that really enjoy CTF and always argue how adding FFA, or Team death match will kill the CTF queue times.
IDK AvA is pretty dismal atm on NA, Most of my friends left to the lack of options of PVP in this game, and the PVP community is probably the easist community to please, we don't recquire constant updates like our PvE counter-parts, you give us Duels,AvA, Structured PVP with Ratings and give us a new map every blue moon, I promise you the PvP community will be fine.
Also WAR and GW2 does completely fine with Structured PVP and "RVR" Don't say Structued PVP killed WAR, everyone knows class imbalances and everyone being on one faction is what killed WAR.