I am the guild master of a guild with 500 members - or at least it was 500, its now probably more like 100 as the rest seem to be leaving ESO in droves. Even my most active and enthusiastic officers are 'giving up'.

Ok, so the first few probably left because they were pathetic about a couple of bugs, which soon got fixed, but they are easy to spot because they stopped playing when they were low level. I kicked those out of the guild and recruited a load of Veterans to replace them - the people who stuck with the game (regardless of bugs) and completed the 'normal' content. But now even MORE of the guild is inactive - with veterans giving up.

Whats the problem? The feedback I am getting is that you cant run an MMO like a solo RPG, just with the ability to occasionally do things with other people, which is what ESO is at the moment.

MMO means a HUGE point of the game (if not the ENTIRE point) is NEEDING to work with others to get anywhere, which means RAIDS, and it means tactics and it means lot of hard work, with hours of wiping trying to get bosses down as an effective team, for a feeling of accomplishment. As it is at the moment, you may as well have a few thousand people playing solo Skyrim with a intergame chat box, because thats what its like 99% of the time; there is no real NEED to cooperate with other players.

What good MMO does NOT mean is, that when enough people reach max level, you simply add on yet ANOTHER questing zone and raise the maximum player level by "2 vet levels" - because thats just the same old quest after quest after quest with slightly different scenery, killing slightly different monsters, collecting slightly different items.

People want to feel they are progressing, and that their SKILLS (not just time spent questing) are allowing them access to better gear or improvements which others, less skilled, cant reach, or wont reach until they practice a lot more and get with a better party. People who get to vet 3 feel absolutely NO different from when they are vet 1, they just feel they have wasted huge amounts of time questing for no real progress.

The reason people left WOW in droves, and I mean people who used to worship the game, was because they changed it from "you need to be elite to see EVERYTHING", and "good to see most things", to "spend enough time grinding and you will see everything, no matter how crap you are".

ESO please pay heed to whats happening - people are giving up and getting bored already, and the game hasnt been out very long, you NEED to change your formula. I am STILL telling my friends to by ESO because I still think this game has great potential - you got getting from lvl 1 to 50 right, lots of fun, good job! Now rethink your "end game" content, because its drastically wrong, and to be frank, boring. It would frankly be BETTER to encourage people to make alts and play the other factions rather than forcing them to go through it all because there is nothing better to do.

Bring in raids starting veteran rank 1. Having 12 mans is fine, but make them CHALLENGING - if a team of average skill can clear the place in a couple of hours, bosses taking 5 minutes to kill, then its NOT challenging, it boring.

Maybe take a leaf out of other MMO's and allow people to revisit old dungeons in "veteran" mode - the bosses MUCH tougher, more advanced tactics, better loot, feeling of PROGRESS. Its ALL about feeling progress and having to WORK for it.

Stop raising max level, stop adding MORE quests, start making raids which require skill and HOURS of practice, long complex fights, and content that cant be seen without skill, and you will become the best MMO out there, which everyone was hoping for in the first place! You have leveling 1 to 50 down pat, now fix the END GAME!

And do it quick, before most people leave!