I know as soon as some of you see the title your answer is NO! but hear me out for a minute. I have an idea on how we could get more people into playing ESO and nothing beats "free" right and get some neat little rewards too.
What if ZOS gave us the ability to send an email invite to our friends that would allow them to create an account giving them access to the base game for 1 week completely free with some restrictions.
1. You can only email 10 people per month and you must have at least 1 level 50 character to be eligible to invite.
1a. You can invite the same email address once every 6 months. Things get updated and change and maybe they just need another free shot at trying it with new updates.

2. Nothing can be traded to or from the free account unless that person buys the game.
2a. We don't need people making alt accounts just to mule items around for free.
3. The free account can only talk in group and whisper. (No Zone, Say, Yell or Guild)
3a. This is to prevent bot accounts from spamming Zone.
4. The free account would have a quick idle disconnect timer. (If inactive for 3 min the account would be disconnected and just tapping W every few seconds would not keep you logged in, actual activity would be necessary to stay logged in)
4a. This is to prevent people from making free accounts to multi box and sit in Cyrodiil on enemy alliances to watch what is going on.
Now for some perks

1. If the free account achieves the following below... they can purchase the base game for $4.99 otherwise the base game is $19.99.
1a. Reach character level 20.
2b. Logs at least 30 hours of game play.
3c. Complete at least 50 quest.
2. If the free account purchases the base game and upgrades to the content pass within 1 week of the end of the free week both the free account and the account that invited the free account receives 2000 crowns.
3. If the free account purchases the premium content pass within the free week both the free account and the account that invited the free account receives 3000 crowns and 1 month of ESO+.
What's your guys thoughts on this? Personally I think it would be a nice little addition to the game and those we play games with to just be like "Hey bro jump in some ESO with me its completely free to try out for a week, no risk and if you like it we both can get some perks", but the goal is to absolutely keep it to where its intended for live bodies that we are inviting and it not be used as a tool to create "alt accounts". What are some other perks you could think of that could go here? Cool exclusive mounts / pets / dyes / costumes for inviting and milestones? Maybe having the ability to invite more people per month with more successful accounts that buy into the game?
Thank you,
Defatank