I have played PVP for some time now and i am posting some of my ideas hoping some of them could be implemented in some way.
I like the PVP very much and there are great aspects (don't get me wrong) but i will only talk about the not so good stuff (sorry)

I find myself not having much to do if a raid is not going on. There should be more PVE content to get more players in PVP map: Ideas
-Castles and Ruins to conquer initially belonging to Molag's minions and having anchors drop from time to time to reconquer the Castle. Having a 4th independent party in the map would be an idea
-More PVE quest to encourage players to get in other faction zones not only to get Castle (i know there are some repeatable quests but for me it feels not enough)

The map feels large and deserted with no one around if i am not near a Castle: Ideas
-More NPC Camps not only Dungeons but World Bosses and chests
-More things to explore

Possibility to buy or build (with PVP Dropped Materials) a Barack's or other kind of structure and deploy a certain amount of NPC to join you as companions: Idea
-Possibility to conquer not a Castle but a small Farm or a Molag Castle (previous idea) with a smaller group

If a campaign is being dominated by 1 faction it does not encourage players to get in that map i feel alone in my campaign. Don't know if you notice the same on your campaigns: Ideas
-Lower the time to 30-60 days
-Ending the campaign if another faction gets all Castles and Scrolls (honestly i don't know if this is already a feature )

Resuming i love PVP but i feel like there should be more going on in this huge map than just conquering Castles
I am not complaining just getting some ideas out there and telling my experience (atm VR1)