After last year was generally disappointing, I'm sceptical too.
Also I think (although it always has been this way) that the timing is bad. If the sale lasted at least until the chapter teaser (not even the big reveal in end-January), I would maybe buy a few crowns if it's a theme that seems interesting to me. But the sale ends on January 4, while the teaser is normally published on January 5. Probably intentionally, but it seems like a weird decision to me.
They have to make sure the players spend their money before they get even more disappointed with the game and rethink doing so hahahahaaaa
Except it seems like more people aren't shelling out.