So I played through the beta and I always submitted detailed feedback regarding my experiences and bugs I found in the game. When the Beta Weekends came, I always got as many of my friends to come play with me I could, however I am now a little dejected with ESO.
There are a few problems I have when it comes to things that I was hoping would change prior to launch and haven't. Let me give some examples. I personally think that a balance between "instances" and open world content needs to be met. New players first joining the game are like a wave that gathers momentum and sweeps through content. Whether you are part of the wave, or simply follow in its wake, you end up missing content without "instanced" parts. Parts of the game that are highlighted and made for you and maybe some of your friends. When I have a quest to kill "x" and I show up with the "wave" or on the tail end of the "wave" and get credit for an encounter I did not participate in, it is a huge let down. The culmination of hours of work questing to get to the end only to watch someone else kill it. That is frustrating and leaves you completely unsatisfied.
When you finally do complete the "encounter" and loot only a potato for your efforts is also let down. I understand since the content is open you do not want people farming a boss simply to get loot from it, but I find myself dejected that when I finally kill something that takes effort to have it give me something trivial, it just feels pointless.
And where is the game balance? Most of the content is trivial. The encounters pointless. Then you come across something that is your level in a cellar somewhere and it smokes you like you are trivial. I get that some of that comes down to individual player skill, but to wail on something and do hardly any damage gives you no indication if you are doing something wrong or not. At equal levels the encounters should be "closer" to one another. I might die, it might die, but it should not be feast of famine. All or nothing. So you go out, get a couple more levels and come back and smoke it and move on. That is unbalanced. I don't mind dying to something of a similar level, but it should be a contest at the very least.
In the world, there needs to be more vendors to sell stuff. It is frustrating to constantly have to run to a way point, port to one in town, sell, port back and continue on. Every now and then when entering a "new" camp, it might be nice to have a vendor to sell stuff and continue on instead of constantly running back to down and sell.
Uhg.. Please let us hot key potions. The "Q" Quick select sucks and is mainly for console users. Let us pc users hot key them. Give us more slots aside from 5. Please fix the looking for group/dungeon finder interface. Amazing content and game but there should be no harm in giving us an auction house. I like seeing what is out in the world. I like being able to "buy" materials for my crafting. I know you feel an AH is a stop gap for exploration, but I think it is really frustrating to spend a lot of time and still not find something you are looking for.
Anyways, I am sure I will be told to go "back to WoW" or something, but these are issues I have wrote about during beta and still persist that I think impact more players than simply me.