Buy a mount of some sort with crowns and use your gold for riding lessons instead. Start taking riding lessons early, because it takes several months to max out your speed and get some more stamina when mounted.
The Imperial upgrade gives you a horse and access to one more race. It also saves you 100k gold for the rare Imperial lotif if you plan on becoming a crafter.
Apart from that, I would save the crowns for buying DLC when it finally arrives, probably a year late some time after summer.

The Imperial edition upgrade gives you a white horse, the ability to play as an Imperial (which many believe is one of the better races for stamina builds) and the ability to convert any crafted items from whatever motif style they are to the Imperial style (but only for your own use) and a Pledge of Mara that lets you get married sort of and whenever you play with the other person you get a 10% Experience boost... mine is still in the bank

A different mount can be had for 900 crowns and they very much improve your game experience and are pretty well required in Cyrodiil PVP. All mounts are the same speed.

But the Imperial race and armor style conversion is only available with the imperial edition.

The other thing you might want as a beginner is the adventure pack that gives you some pets, treasure maps for different zones and levels and more importantly for some, the ability to play any race in your alliance of choice instead of the three you can choose from otherwise.

Everything else id there for just looks or fun and not really necessary.

And welcome to ESO!

Flanar wrote: »

SturgeHammer wrote: »

If you don't already own it the adventurer pack is a must have. It gives you the ability to have any race be in any alliance when you create new characters. The imperial upgrade gives you the Imperial race, which you may want access to at some point. Those are probably two most game experience impacting crown store items.

I do have Explorer's pack, which enables me to create any race with any alliance.

So Imperial Upgrade is worth the buy? Also which mount do you guys recommend?

They are all for looks now. The character controls the riding stat, so pick something you like the look of.

All your characters will get access to all mount looks, but you will have to train up character skills separately.

Flanar wrote: »

Great. Then that sort of gives me the liberty to get any mount. Sounds cool.

What about pet? Are they for just aesthetic/companion purpose? Or do they attack/do stuff?

They are just for looks. They are also shared across all of your characters.

Alright.

I will just get the imperial edition upgrade then. Will wait for better looking mounts to come in future.

Thank you everyone

I suggest saving the crowns for unlocking future content packs.

Repair kits is a good alternative to wasting the precious gold.

I don't understand the logic of removing items like outfits from the crown store.

It isn't like there were many of them to begin with - unless the store is somehow limited so you can only have a certain number of each sort of item available at any one time.

My only piece of crown store advice is that if you have at least one male orc alt you will need that frilly white wedding dress at some point.