I'm noticing a severe lack in incentive for players to group since the games content for the most part is easily soloed, and a lack of guild loyalty due to guilds being viewed as nothing more than store fronts.. Guilds fall into two category's in ESO and that's Raiding Guilds and Trading Guilds.
GuildsRaiders and Traders:
Guilds Should define themselves and what their role is to their members by choosing to be either a Raiding guild or a Trading guild somewhere in the guild menus.
*Trading Guild Should get a noticeable discount on listing and sale fees in the guild stores
*Raiding Guilds i suggest increasing guild community and loyalty. below is an example of how i think it could be achieved.
The Guild Loyalty system.Guild Points:
The Guilds Currency.
Gained by completing tasks/quests/kills while grouped with guild members.(range sensitive)
Gained by selling Guild Gear in Guild Store(crafters)
Used to buy Guild Gear, Tiered Crafting Resource Boxes for crafters
Crafters:
Option to convert crafted items to Guild Gear.
Guild Gear:
Bound to the Guild.
Can only be sold/traded in the Guild store and bought with Guild points.
Cannot be repaired once player has left the Guild.
Groups
Grouping in general lacks any real reason to do so since quests seem geared towards solo play,and the XP gains are less than noticeable. There's needs to be more encouraging bonuses for grouping.
- Increased XP gains over the current boost.
- Increased Gold drops,
- Higher tier loot chance when grouped.
There's also no effective grouping tools, the current system just throwing your into a random group despite your preferred choices. Party leader need to have control over what over what roles they want to fill. Having some player list himself as a healer when its not his primary focus hinders the group. Party leaders need to be able to request only specific classes for specific roles they want for their group.
Conversely, Players need to have options to find the groups that meets their needs, if i'm a Templar healer and i want a group that uses definitive roles when grouping i should be able to search for not just groups that want a healer, but for groups that want a Templar healer.
A Local Listing of adventures in my area, that is a standard of MMO's, is also missing. The ability to search for player in my area and see their level, Current quest is very helpful for finding players to quest with, and making lasting friendships. Its more effective to use a local listing with that information and send one guy a whisper requesting to group than to shout LFG in chat.
Crafting:
Wheres the market for crafters? With crafting being so accessible to everyone, and having a limited exposure to buyers due to guild stores, most player seems to just craft for themselves leaving no market for crafters. Restrictions on crafting is needed in order to allow for a thriving economy. For starters crafting skill lines needs an adventure level requirement along with a crafter level requirement. This will help curb the many alts that players make just to craft.
Right now there's just to much self sufficiency.