I don't know whose design choice it was to go with what they did for the actual ability... but the icon doesn't match the ability.
The Icon? Amazing. Mouthbeam from a Jack-o-lantern
The ability? Disappointing. And I don't mean to be vulgar, but the beam is coming out the butt. It is whelming.
I was going to buy, but I'm happy I previewed it first.
I really really REALLY hope the Night's Crows styles aren't as whelming... I am planning to buy, pending nothing very kitsch.