The player base as a whole makes the ultimate decision. Not Zenimax.
Pricing comes down to trying to figure out the price to maximize revenue and profit. Price an item too high and it will not sell or not sell much. If the price is too low and the additional units sold do not make up for the lost revenue overall.
All of this is very basic economics and I am pretty certain Zenimax has some pretty sharp people who are well educated in economics and marketing. At the end of the day, the Zenimax bank account says whether the items are priced right or not. That is where the final answer is.
I highly doubt that.
And calling your point of view "economic reality" or "facts", while extremely oversimplifying complex topics, doesn't make you right. People like that making important decisions is one of the biggest problems with this game and the gaming industry in general.
I would consider fair what the market will bear just as it works in every other aspect of business.
Anyone who buys an in-game home for $100+ is fully accepting that price tag. If Zenimax were not able to sell enough homes at that value they would be reducing the price and maybe offering less of the very large homes.
That is how businesses work.
Mmm. Fair was perhaps the incorrect word. I mean more what are the players/consumers willing to pay, or what would they consider a good value for their money? I understand that ZOS makes the ultimate decision here and always will and that they charge what they charge currently because there are players willing to pay.
The player base as a whole makes the ultimate decision. Not Zenimax.
Pricing comes down to trying to figure out the price to maximize revenue and profit. Price an item too high and it will not sell or not sell much. If the price is too low and the additional units sold do not make up for the lost revenue overall.
All of this is very basic economics and I am pretty certain Zenimax has some pretty sharp people who are well educated in economics and marketing. At the end of the day, the Zenimax bank account says whether the items are priced right or not. That is where the final answer is.
I'm not sure why you're arguing with me? Zenimax definitely gets some say on how they set THEIR prices. Yes, I get that what most players are willing to pay factors into that consideration ... as I understand economics just fine. The whole point of this thread was to get a feel for the price points players feel they're getting the best value. Housing was my example, and several others have brought up great points about the price of expansions and other items.
It's not like I expect Zenimax to look at this and be like, "Oh, that's the price they want!" and set it. It just feels relevant to the current issues, and I know I'm not the only one unhappy with the prices--and not just unhappy, because who really cares if we're happy?, but unwilling to pay the current prices. Thus why the crown gifting ban is being poorly received by many.
I am not arguing. I am merely pointing out the economic reality of the pricing. I will note that there are threads on the gifting ban that have received a lot of posting. If pricing was a big issue I expect this thread will receive similar attention.
Creating such a thread is asking for a discussion on the matter.
Have a good day.
The purpose of this thread was simply to discuss the hypothetical: what do players feel would be a good value for their money in regards to crown items? Telling me I don't understand economics or that this can't be valid because it's not as long a thread as others on the crown ban is not very helpful or relevant to the question posed. If you don't want to speculate because you feel it's a waste of time, that's cool, but please just move along.
I would consider fair what the market will bear just as it works in every other aspect of business.
Anyone who buys an in-game home for $100+ is fully accepting that price tag. If Zenimax were not able to sell enough homes at that value they would be reducing the price and maybe offering less of the very large homes.
That is how businesses work.
Mmm. Fair was perhaps the incorrect word. I mean more what are the players/consumers willing to pay, or what would they consider a good value for their money? I understand that ZOS makes the ultimate decision here and always will and that they charge what they charge currently because there are players willing to pay.
The player base as a whole makes the ultimate decision. Not Zenimax.
Pricing comes down to trying to figure out the price to maximize revenue and profit. Price an item too high and it will not sell or not sell much. If the price is too low and the additional units sold do not make up for the lost revenue overall.
All of this is very basic economics and I am pretty certain Zenimax has some pretty sharp people who are well educated in economics and marketing. At the end of the day, the Zenimax bank account says whether the items are priced right or not. That is where the final answer is.
I'm not sure why you're arguing with me? Zenimax definitely gets some say on how they set THEIR prices. Yes, I get that what most players are willing to pay factors into that consideration ... as I understand economics just fine. The whole point of this thread was to get a feel for the price points players feel they're getting the best value. Housing was my example, and several others have brought up great points about the price of expansions and other items.
It's not like I expect Zenimax to look at this and be like, "Oh, that's the price they want!" and set it. It just feels relevant to the current issues, and I know I'm not the only one unhappy with the prices--and not just unhappy, because who really cares if we're happy?, but unwilling to pay the current prices. Thus why the crown gifting ban is being poorly received by many.
I am not arguing. I am merely pointing out the economic reality of the pricing. I will note that there are threads on the gifting ban that have received a lot of posting. If pricing was a big issue I expect this thread will receive similar attention.
Creating such a thread is asking for a discussion on the matter.
Have a good day.
The purpose of this thread was simply to discuss the hypothetical: what do players feel would be a good value for their money in regards to crown items? Telling me I don't understand economics or that this can't be valid because it's not as long a thread as others on the crown ban is not very helpful or relevant to the question posed. If you don't want to speculate because you feel it's a waste of time, that's cool, but please just move along.
The OP statement was very specific in stating this and even provided an example of what they wanted prices to be. That seems to be far from the purpose of simply being hypothetical.
All I did was bring some realities into the discussion. Since the price points have held up over time it seems Zenimax is finding they sell very well at those prices.
Amethyst_Unearthed wrote: »i know im happy you cant gift in game anymore, i hope its one step forward to getting rid of the crown store, we dont need it IMO. The prices are too much, 1 home cost me a full 2 weeks grocery order.... its shameful
The player base as a whole makes the ultimate decision. Not Zenimax.
Pricing comes down to trying to figure out the price to maximize revenue and profit. Price an item too high and it will not sell or not sell much. If the price is too low and the additional units sold do not make up for the lost revenue overall.
All of this is very basic economics and I am pretty certain Zenimax has some pretty sharp people who are well educated in economics and marketing. At the end of the day, the Zenimax bank account says whether the items are priced right or not. That is where the final answer is.
I highly doubt that.
And calling your point of view "economic reality" or "facts", while extremely oversimplifying complex topics, doesn't make you right. People like that making important decisions is one of the biggest problems with this game and the gaming industry in general.
It is economics and I find it odd that someone would doubt that a company that recently sold for $7.5 billion would have well-educated business professionals on their payroll. This was not a company that was owned by thousands of investors but a small group of owners who reaped that $7.5 billion return.
It seems they knew what they were doing but we are all entitled to our own opinions.
SaffronCitrusflower wrote: »Last time I bought crowns they were $40 US for the biggest pack. Now they are more than double that on sale.
The focus on the crown store has not been beneficial to the game from the players perspective.
SaffronCitrusflower wrote: »
The big mystery is why the ZOS business model is still what it is given that it's not the original 8 share holders anymore.
SaffronCitrusflower wrote: »
The big mystery is why the ZOS business model is still what it is given that it's not the original 8 share holders anymore.
That's basic business practices, all companies set a target of "increase cash flow ##% for the quarter/ year". If your not getting year on year growth your failing and this affects personnel bonuses and performance reviews.
It simply the rules of the game.
If ZOS cannot increase revenue through subs and new players they have to get it through the crown store.
This comment is not in support just an observation.
I would slash crown prices by at least half for most items. Most items in the store do not need to be more than 1k.
Amethyst_Unearthed wrote: »i know im happy you cant gift in game anymore, i hope its one step forward to getting rid of the crown store, we dont need it IMO. The prices are too much, 1 home cost me a full 2 weeks grocery order.... its shameful
I would consider fair what the market will bear just as it works in every other aspect of business.
Anyone who buys an in-game home for $100+ is fully accepting that price tag. If Zenimax were not able to sell enough homes at that value they would be reducing the price and maybe offering less of the very large homes.
That is how businesses work.
Mmm. Fair was perhaps the incorrect word. I mean more what are the players/consumers willing to pay, or what would they consider a good value for their money? I understand that ZOS makes the ultimate decision here and always will and that they charge what they charge currently because there are players willing to pay.
The player base as a whole makes the ultimate decision. Not Zenimax.
Pricing comes down to trying to figure out the price to maximize revenue and profit. Price an item too high and it will not sell or not sell much. If the price is too low and the additional units sold do not make up for the lost revenue overall.
All of this is very basic economics and I am pretty certain Zenimax has some pretty sharp people who are well educated in economics and marketing. At the end of the day, the Zenimax bank account says whether the items are priced right or not. That is where the final answer is.
I'm not sure why you're arguing with me? Zenimax definitely gets some say on how they set THEIR prices. Yes, I get that what most players are willing to pay factors into that consideration ... as I understand economics just fine. The whole point of this thread was to get a feel for the price points players feel they're getting the best value. Housing was my example, and several others have brought up great points about the price of expansions and other items.
It's not like I expect Zenimax to look at this and be like, "Oh, that's the price they want!" and set it. It just feels relevant to the current issues, and I know I'm not the only one unhappy with the prices--and not just unhappy, because who really cares if we're happy?, but unwilling to pay the current prices. Thus why the crown gifting ban is being poorly received by many.
I am not arguing. I am merely pointing out the economic reality of the pricing. I will note that there are threads on the gifting ban that have received a lot of posting. If pricing was a big issue I expect this thread will receive similar attention.
Creating such a thread is asking for a discussion on the matter.
Have a good day.
The purpose of this thread was simply to discuss the hypothetical: what do players feel would be a good value for their money in regards to crown items? Telling me I don't understand economics or that this can't be valid because it's not as long a thread as others on the crown ban is not very helpful or relevant to the question posed. If you don't want to speculate because you feel it's a waste of time, that's cool, but please just move along.
The OP statement was very specific in stating this and even provided an example of what they wanted prices to be. That seems to be far from the purpose of simply being hypothetical.
All I did was bring some realities into the discussion. Since the price points have held up over time it seems Zenimax is finding they sell very well at those prices.
Uh, I'm OP, so yes, that is EXACTLY what I meant.
Admittedly, I wish I had phrased it differently in the original post, but I've clarified SEVERAL times and many others seem to be on the same page. Again, if you don't feel this is a valuable discussion, please move along. I don't feel you've been "bringing some realities into the discussion" but rather speaking down to everyone.
SaffronCitrusflower wrote: »The player base as a whole makes the ultimate decision. Not Zenimax.
Pricing comes down to trying to figure out the price to maximize revenue and profit. Price an item too high and it will not sell or not sell much. If the price is too low and the additional units sold do not make up for the lost revenue overall.
All of this is very basic economics and I am pretty certain Zenimax has some pretty sharp people who are well educated in economics and marketing. At the end of the day, the Zenimax bank account says whether the items are priced right or not. That is where the final answer is.
I highly doubt that.
And calling your point of view "economic reality" or "facts", while extremely oversimplifying complex topics, doesn't make you right. People like that making important decisions is one of the biggest problems with this game and the gaming industry in general.
It is economics and I find it odd that someone would doubt that a company that recently sold for $7.5 billion would have well-educated business professionals on their payroll. This was not a company that was owned by thousands of investors but a small group of owners who reaped that $7.5 billion return.
It seems they knew what they were doing but we are all entitled to our own opinions.
The big mystery is why the ZOS business model is still what it is given that it's not the original 8 share holders anymore.
ANYWAY, another price I've discussed recently that is also superrrrr high is the $40 USD mundus stones which are almost considered necessary in order to "complete" a guild hall. That's real close to the price of a AAA game, as previously mentioned, and the cost of the whole set is the same price as a MINDBOGGLING amount of games.
Not to mention, it's
$150 USD for a set of assistants (banker, merchant, and deconstructer)
$60 USD for a trial training dummy
Whew, it really hurts when you start examining the prices in the crown store.
ANYWAY, another price I've discussed recently that is also superrrrr high is the $40 USD mundus stones which are almost considered necessary in order to "complete" a guild hall. That's real close to the price of a AAA game, as previously mentioned, and the cost of the whole set is the same price as a MINDBOGGLING amount of games.
Not to mention, it's
$150 USD for a set of assistants (banker, merchant, and deconstructer)
$60 USD for a trial training dummy
Whew, it really hurts when you start examining the prices in the crown store.
I did not pay anywhere near that much for my assistants.
My math must be off. Each of the assistants (banker, merchant, and deconstructer) cost 5k crowns when paying full price. WIth the 21k crown packages costing $149.99 that comes out to $107.14 for the three assistants. Almost $43 less than what is being claimed. I am a stickler for accuracy on such matters.
After making that purchase we still have 6k crowns remaining to buy the Iron Atronach Trial Dummy.
That means the entire purchase of assistants and the trial dummy that is listed above totaling $210 is only 149.99
That is not all. Crowns go on sale multiple times a year. That 21k crown package costs $90 when on sale (Hope I calculated that correctly) So all three assistants and the atronach target dummy can be purchased for the low price of 90 USD.
I note the sale because it is better to plan ahead than to pay full price. Especially for anyone who does not like the prices in the Crown Store.
The most expensive item in the crown store should never cost more than $15 real money. As it is now the most expensive houses cost in excess of $75. The crown store in ESO is by far the most predatory marketing I've ever seen in any video game. I'm certain the excessive costs in the crown store are the primary motivation promoting any fraudulent activity related to the crown store.
The most expensive item in the crown store should never cost more than $15 real money. As it is now the most expensive houses cost in excess of $75. The crown store in ESO is by far the most predatory marketing I've ever seen in any video game. I'm certain the excessive costs in the crown store are the primary motivation promoting any fraudulent activity related to the crown store.
SaffronCitrusflower wrote: »The player base as a whole makes the ultimate decision. Not Zenimax.
Pricing comes down to trying to figure out the price to maximize revenue and profit. Price an item too high and it will not sell or not sell much. If the price is too low and the additional units sold do not make up for the lost revenue overall.
All of this is very basic economics and I am pretty certain Zenimax has some pretty sharp people who are well educated in economics and marketing. At the end of the day, the Zenimax bank account says whether the items are priced right or not. That is where the final answer is.
I highly doubt that.
And calling your point of view "economic reality" or "facts", while extremely oversimplifying complex topics, doesn't make you right. People like that making important decisions is one of the biggest problems with this game and the gaming industry in general.
It is economics and I find it odd that someone would doubt that a company that recently sold for $7.5 billion would have well-educated business professionals on their payroll. This was not a company that was owned by thousands of investors but a small group of owners who reaped that $7.5 billion return.
It seems they knew what they were doing but we are all entitled to our own opinions.
The big mystery is why the ZOS business model is still what it is given that it's not the original 8 share holders anymore.
Probably because it has been successful. And it would not make very solid business sense for MS to reduce revenue. Someone would be losing their job if they made such a poor business decision. The 86k+ owners that are currently involved demand one thing. Profit.
The most expensive item in the crown store should never cost more than $15 real money. As it is now the most expensive houses cost in excess of $75. The crown store in ESO is by far the most predatory marketing I've ever seen in any video game. I'm certain the excessive costs in the crown store are the primary motivation promoting any fraudulent activity related to the crown store.
How dd you arrive at the $15 price point?
I also think once you buy one assistant, the least they could do is offer a discount on future forms of that assistant. I know I got super bummed out when I bought the ragpANYWAY, another price I've discussed recently that is also superrrrr high is the $40 USD mundus stones which are almost considered necessary in order to "complete" a guild hall. That's real close to the price of a AAA game, as previously mentioned, and the cost of the whole set is the same price as a MINDBOGGLING amount of games.
Not to mention, it's
$150 USD for a set of assistants (banker, merchant, and deconstructer)
$60 USD for a trial training dummy
Whew, it really hurts when you start examining the prices in the crown store.
I did not pay anywhere near that much for my assistants.
My math must be off. Each of the assistants (banker, merchant, and deconstructer) cost 5k crowns when paying full price. WIth the 21k crown packages costing $149.99 that comes out to $107.14 for the three assistants. Almost $43 less than what is being claimed. I am a stickler for accuracy on such matters.
After making that purchase we still have 6k crowns remaining to buy the Iron Atronach Trial Dummy.
That means the entire purchase of assistants and the trial dummy that is listed above totaling $210 is only 149.99
That is not all. Crowns go on sale multiple times a year. That 21k crown package costs $90 when on sale (Hope I calculated that correctly) So all three assistants and the atronach target dummy can be purchased for the low price of 90 USD.
I note the sale because it is better to plan ahead than to pay full price. Especially for anyone who does not like the prices in the Crown Store.
You make a fair point. You just CAN get a "better" deal. But I think the point still stands. "Only 107.14" for 3 digital assistants and "only 149.99" for 3 digital assistants and a training dummy is veryyyy expensive. Hashing out the exact numbers down to the cent doesn't really matter. It's still equal roughly the cost of two full AAA games and in my opinion not worth the price point.
EDIT: Due to the difference in crown pack prices and the way you can obtain crowns from various tiers of ESO+, there is no real "accurate" price. It's more a slider. Admittedly, it seems I went for the high end, and you went for the low end. Still I think the slider's skewed to the "nosebleedingly expensive" side regardless.
The most expensive item in the crown store should never cost more than $15 real money. As it is now the most expensive houses cost in excess of $75. The crown store in ESO is by far the most predatory marketing I've ever seen in any video game. I'm certain the excessive costs in the crown store are the primary motivation promoting any fraudulent activity related to the crown store.
How dd you arrive at the $15 price point?
Not criticizing the price point but I am also curious as to why you settled on that number. It's cool if there's no reason and you just feel that number is a good value.
I also think once you buy one assistant, the least they could do is offer a discount on future forms of that assistant. I know I got super bummed out when I bought the ragpANYWAY, another price I've discussed recently that is also superrrrr high is the $40 USD mundus stones which are almost considered necessary in order to "complete" a guild hall. That's real close to the price of a AAA game, as previously mentioned, and the cost of the whole set is the same price as a MINDBOGGLING amount of games.
Not to mention, it's
$150 USD for a set of assistants (banker, merchant, and deconstructer)
$60 USD for a trial training dummy
Whew, it really hurts when you start examining the prices in the crown store.
I did not pay anywhere near that much for my assistants.
My math must be off. Each of the assistants (banker, merchant, and deconstructer) cost 5k crowns when paying full price. WIth the 21k crown packages costing $149.99 that comes out to $107.14 for the three assistants. Almost $43 less than what is being claimed. I am a stickler for accuracy on such matters.
After making that purchase we still have 6k crowns remaining to buy the Iron Atronach Trial Dummy.
That means the entire purchase of assistants and the trial dummy that is listed above totaling $210 is only 149.99
That is not all. Crowns go on sale multiple times a year. That 21k crown package costs $90 when on sale (Hope I calculated that correctly) So all three assistants and the atronach target dummy can be purchased for the low price of 90 USD.
I note the sale because it is better to plan ahead than to pay full price. Especially for anyone who does not like the prices in the Crown Store.
You make a fair point. You just CAN get a "better" deal. But I think the point still stands. "Only 107.14" for 3 digital assistants and "only 149.99" for 3 digital assistants and a training dummy is veryyyy expensive. Hashing out the exact numbers down to the cent doesn't really matter. It's still equal roughly the cost of two full AAA games and in my opinion not worth the price point.
EDIT: Due to the difference in crown pack prices and the way you can obtain crowns from various tiers of ESO+, there is no real "accurate" price. It's more a slider. Admittedly, it seems I went for the high end, and you went for the low end. Still I think the slider's skewed to the "nosebleedingly expensive" side regardless.
I listed the best price for crowns and it was really accurate. The sale times are fairly predictable. I also left out that the assistants do go on sale from time to time which also reduces the cost but I chose to keep the example simple.
The most expensive item in the crown store should never cost more than $15 real money. As it is now the most expensive houses cost in excess of $75. The crown store in ESO is by far the most predatory marketing I've ever seen in any video game. I'm certain the excessive costs in the crown store are the primary motivation promoting any fraudulent activity related to the crown store.
How dd you arrive at the $15 price point?
Not criticizing the price point but I am also curious as to why you settled on that number. It's cool if there's no reason and you just feel that number is a good value.
They did not settle on any price point. They commented on someone else's suggested price point, a post you replied to yourself.