Post a screen shot of the map with as much info as possible (how many bars of population on each faction, what size groups and which ones are running, time of day, etc.), and I'll give an opinion on what each faction should be doing from whatever perspective you want. Options include (but are not limited to) map control, campaign points, AP farming, and general contribution based on your own group size (solo / small / large) and if you're in a PuG or organized guild group.
I started a channel here for the same thing, as forum conversations tend to get rather crazy and deviate from the intended topic:
https://discord.gg/mYE55Vj
If you join Discord, post a message in the Permissions channel and we'll get you within an hour or two (most of the time).