I reckon it'll be there in a few days, roughly at the halfway mark.
ZOS does not release everything on day one for these events.
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They're keeping that info close to their chest for some reason. The best estimate is sometime in January.
Edited by Michae on 10 January 2020 09:58
"I bear the cruel weight of certainty. Total, absolute, relentless certainty. People rarely comprehend the luxury of doubt... the freedom that comes with indecision. I envy you."
―Sotha Sil
Well wasn’t there a discount on crowns during the New Year festival? Not sure if they’d do another one that soon after if so they never announce too far ahead as to not discourage full priced sales
Pretty sure they mean the costume crowns shown in the January showcase.
They should be out in conjunction with the Midyear Mayhem event, but for whatever reason ZOS hasn't announced those dates. They'll probably hit us with an announcement article a few days before it starts.
Usually events start on a thursday so the 23rd would be my guess since it won't be the 16th and the 30th would be really late... but it will happen sometime in January.