1) Allow people to challenge empress/emperor 1v1. So often I am solo and killing one and out comes their posse of 20 because apparently they can't fight for themselves. Keep in mind, I got the achievements when catching them alone. XD For this Arena would be great.. if you are going to buff people, allow a fair fight.
2) Better respawn options since Cyrodiil is tremendous (I love how it's a tremendous zone, but more interaction between wayshrines and the likes would give more people on the fence about joining in the fun, a real opportunity to make it simple and give it a whirl. So often it seems people who join my group when I'm going for a Keep, will sometimes drop because they are not feeling like running that far again. This needs to happen! Make it a skill even instead of having to buy it with alliance points. But Cyrodiill should not provide x amount of time as battle and sometimes equal amounts of time to travel. Some travel for immersion yes, but not ridiculous amounts which eat up a nice portion of time and have people leaving our groups over it.
3) Yes don't say LAG... lag has been fine for me, but if there are lag for others, fix it as possible ofc.
4) If you attack someone alone.... you should be put in your own little bubble and be able to fight 1v1. Or at least have it pause and give both players the option. If neither agree then RNG. That would be AWESOME.
5) Force people to spread out on the servers to populate them. If not, have a nice and easy way for people to see what the benefits are of going to a less populated server vs more populated. Sure I know, but plenty of new customers who are playing now will not know.