How about adding some suggestions for identifying with a specific guild on a campaign?
1) Raise a guild flag when taking a resource or keep - Not sure of the mechanics though of how that could be fair with so many possibly represented. Perhaps if a guild is making an official choice of campaign and only those guilds in the specific campaign can claim it. The keep/resource flips our guild flag drops just like our alliance flag drops. Guilds design their own flags.
2) Guild costumes - Choose guild costumes and don them when fighting as a guild. Right now there is very little visible guild identity.
3) Guild emos - Perhaps a few extra emos (Braveheart butt wiggle probably wouldn't be acceptable, although it would be fun.)
4) Choice to display Guild titles (or make some new titles for display). Guild ranking perhaps from activity?
Current system for guild ownership of one resource/keep on any random campaign just doesn't make sense. Choosing one in campaign guild chooses and choosing a meaningful keep/resource will make a difference in knowing, identifying and taking pride (or not) in your guild.
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