You know, I've been racking my brain trying to figure out what they could do to this MMO to make it more appealing.
1) The journey from 1 to 50 on my AD alliance was fun. I enjoyed the ending. I liked the pacing. Good amount of landmasses to explore. VR1-5 in Ebonheart Pact, not so much. If ZoS could find a way to somehow replicate the 1-50 experience or let you experience it again, I think people would like that. The VR content is a bit boring as it is, making it more challenging to boot just makes it painful.
2) PVP is fun when you're in a fort or sieging. It loses it's fun when you die and are riding a horse back to a keep for 3 to 5 minutes. That downtime totally kills it for me. I liked it better in SWTOR when you died in pvp. You just loaded back at the warp in and got back into the mix. Somehow they need to find a way for people to do that in Cyrodiil. People don't like the wait times. Maybe if the horse was ultra ultra fast it would be fun.
3) There needs to be something else for us to do. Like a mini game or something. SWTOR had those space missions and treasure hunting. I'm not sure what this would be, but there has to be something.
4) The UI needs some pizzazz. And I don't just mean the gui. I mean the combat fluidity, the battle data graphical feed back (only there with add-ons) Hell, the game looks more natural as an mmo with some of these people's add-ons, ZoS.
When I think about all this, I'm left with the feeling as if they didn't finish the game before they let us play it. It feels like it's still raw or something. There's some very good chewy bits, but there are some blank or bland bits in there too that leaves one feeling unsatisfied.
I mean, one thing is for sure, they can't just keep adding new landmasses and calling them Craglorn along with another 2 VRs above the cap. That's a one-trick pony that people are going to tire of quick. Plus, it's spreading the PVP crowd out too much in level. There's a small number of elitists that get to max level in a day through grinding or exploits. The rest of us get there naturally.
Oh well, was trying to share some insight. Please feel free to share your own. I want this game to succeed. I mean it's fun to troll it too, but at the end of the day I want it to be good.