How Will/Should ESO Develop as a Game?

Jandle2013ub17_ESO

So I guess this is mostly a question for players, and Idk if the staff checks these too but basically anyone who's heard announcements or has an opinion on the matter. I was curious how people feel that ESO should focus on expanding, would people rather see more end game content for VR10 players, adding more levels with new zones that are like the ones already out, or more development on the content and story already in place, like more diverse quest options or giving quests an impact on future plot points. I don't know if it's been announced much what they plan to do in terms of expansion, and would like to hear opinions. (My personal preference would be that they focus on the latter, making quests more immersive with better options that have more significant consequences down the road)