The big news, though folks who pay close attention will already know this, is that transmogrification of items is indeed being worked on for ESO. Matt explains that it’s not a very easy thing to add, but that they’re working hard on it anyway. What this means is that soon™ you’ll be able to take an item whose looks you like, and add those looks to an item whose stats you prefer. This is different than the current “motif” system crafters use to make items look the way they want, in so much that it allows a user total control over their stats and their looks.