I think ZOS should never have said they will remove veteran ranks. Not because I believe they'll never do it, or that they're trying to lie to us to appease us. I think this because removing veteran ranks just would be too much work for a new system that may end up pissing the community off even more. Here's why.
First off, we can't remove the ranks entirely, cutting out all of the progression. Why? Because it's tied to gear tiers, attribute points, and skill points. If we just remove the ranks they'd have to either cut off skill points and attribute points you would have earned from each rank for characters that did not reach them, take them away from everyone, or find a new way to distribute them. We can't have it tied to cadwell's silver and gold because everyone who hated doing those zones and avoids them like the plague will be whipped into a frenzy. We can't have it tied to the champion system because then we have the same problem as veteran ranks did, it just gets a bit of extra bonus too which we already have now. The latter really is no different from what we have.
Second, I don't even know what they could replace veteran ranks with that doesn't really boil down to renamed vet ranks. The simplest way to remove veteran ranks is really to just rename it to something else and pray no one notices.
Finally, there's still the issue of how to rebalance gear progression if vet ranks are removed entirely. Being able to give a fresh 50 voidsteel gear would give them a far greater advantage than they do now and would defeat the purpose of the lower vet gear, it would make it entirely useless without some way to bar the progression.