What you see here are pictures taken throughout this week, in different zones, during different times of the day of multiple and sometimes even the same Account advertising "Gold Swat".
"What's Gold Swat?"
Well, GoldSwat is a platform for online trading of in-game currencies, including gold, gears, and items in exchange for real money. Which, as every sane person can already tell, is strictly against TOS of every single online game imaginable. Including The Elderscrolls Online.
If you've spend time in any other MMO with a botting issue, you've heard of them. A lot. - They are collective of botters, settled in Hong Kong, which farm gold en mass to later sell it to players.
All those joyful bundles of sorcerers swarming starter areas and well-known farming regions? Yes, that's them.
I have censored the character names not to protect these accounts from getting banned, but because the forum rules demand so.
"Why should this concern me?"
It should concern every single one of you, because these folks are about to become the greatest threat in regards of the game's economy. The more gold they generate and pump into our system, the more things are starting to look like the current state of console ESO and worse. Far worse.
And as far as I can tell, a lot of you are rather disappointed with the current issue regarding "Gifting Crown Crates", right?
So have a little look at this: People spend less money on buying gold en mass from these guys, than they'd have to spend on crowns for the same value. Even in regions as turkey where crowns are known to be a lot cheaper. Then those players use their bought gold to buy crown crates.
There's a ban on gifting crown crates without the involvement of the ingame support and the most popular group of Botters/Gold Sellers has become cocky enough to openly crank up their advertisement in zone chat on PC servers. They wouldn't be doing so if there wasn't an open demand. If there weren't players who give in and actually pay them. Enough of them to make the risk of investing money into multiple accounts facing a possible ban pro post worth it. This is the current state of our ingame economy.
"What exactly am I supposed to do now?"
Report them.
Report every single post of these accounts. Simply put "Gold Seller" into the description so that the ticket AI can pick up on it and give your ticket the appropriate priority stamp.
Blending them out will make things only worse. Adding them to your addon's blacklist to have those messages disappear like guild advertisements will do nothing. And you'll also still get to see those messages because they are continously changing up their advertisements format in order to remain unseen to any ingame surveillance.
And just as important: Do
NOT give them your money. Every single account that gets involved with this, is strictly acting against ToS and will be banned when caught.
"What do you expect Zos to do?"
Well, me and my guild members have reported the accounts pictured above multiple times. And yet, they are still posting. Those are the same exact character names and, after reporting them and taking a look at the block list, account names aswell!
I wish of ZoS to update the keywords for their ticket AI accordingly, so that actions against gold sellers can actually be taken. If they haven't done so already in regards of this.
The support can't tend to this problem, if they aren't notified by their own system and if us, the playerbase, doesn't send those tickets!