
Bait advertising and special offers
Bait advertising is the practice of offering items for sale at low prices to attract consumers to a business.
Bait advertising can be a legitimate form of advertising. However, it is illegal to engage in this conduct where goods or services are advertised for sale at a discounted price, and they are not available in reasonable quantities and for a reasonable period at that price.
Legislation: Australian Consumer Law section 35
You must state clearly if the good is in short supply or on sale for a limited time. For example, if your advertisement makes it very clear that goods are available at the discount price for ‘today only’, this will limit your obligations to that day.
If there is not a reasonable chance the offer will be available at the advertised price, you may be in breach of the ACL unless you promptly offer a 'rain check', an acceptable substitute product or take other corrective action.
Example: An electronics retailer runs a campaign advertising 50-inch televisions at a price of $799 for a week-long sale. The retailer usually sells about 30 televisions of this type every week. The retailer only stocks two televisions at the advertised price and refuses to take customer orders.
When customers attempt to buy the television at the advertised price, they are told it is out of stock and offered a more expensive unit for $999. This is likely to be bait advertising as the retailer does not have a reasonable supply of the advertised television.
To everyone claiming this is legit, no it isn't.
https://www.accc.gov.au/accc-book/printer-friendly/29527Bait advertising and special offers
Bait advertising is the practice of offering items for sale at low prices to attract consumers to a business.
Bait advertising can be a legitimate form of advertising. However, it is illegal to engage in this conduct where goods or services are advertised for sale at a discounted price, and they are not available in reasonable quantities and for a reasonable period at that price.
Legislation: Australian Consumer Law section 35
You must state clearly if the good is in short supply or on sale for a limited time. For example, if your advertisement makes it very clear that goods are available at the discount price for ‘today only’, this will limit your obligations to that day.
If there is not a reasonable chance the offer will be available at the advertised price, you may be in breach of the ACL unless you promptly offer a 'rain check', an acceptable substitute product or take other corrective action.
Example: An electronics retailer runs a campaign advertising 50-inch televisions at a price of $799 for a week-long sale. The retailer usually sells about 30 televisions of this type every week. The retailer only stocks two televisions at the advertised price and refuses to take customer orders.
When customers attempt to buy the television at the advertised price, they are told it is out of stock and offered a more expensive unit for $999. This is likely to be bait advertising as the retailer does not have a reasonable supply of the advertised television.
The offer of up to 50% off is seemingly not available at all, making this clearly illegal.
"Up to 50% on the Standard Edition and Elsweyr Chapter"
Standard Edition is -50%, Elsweyr is -40%.
This is it. OP needs to read what they SS again as it is worded very clear. So it is OP that is making the false statement.
To everyone claiming this is legit, no it isn't.
https://www.accc.gov.au/accc-book/printer-friendly/29527Bait advertising and special offers
Bait advertising is the practice of offering items for sale at low prices to attract consumers to a business.
Bait advertising can be a legitimate form of advertising. However, it is illegal to engage in this conduct where goods or services are advertised for sale at a discounted price, and they are not available in reasonable quantities and for a reasonable period at that price.
Legislation: Australian Consumer Law section 35
You must state clearly if the good is in short supply or on sale for a limited time. For example, if your advertisement makes it very clear that goods are available at the discount price for ‘today only’, this will limit your obligations to that day.
If there is not a reasonable chance the offer will be available at the advertised price, you may be in breach of the ACL unless you promptly offer a 'rain check', an acceptable substitute product or take other corrective action.
Example: An electronics retailer runs a campaign advertising 50-inch televisions at a price of $799 for a week-long sale. The retailer usually sells about 30 televisions of this type every week. The retailer only stocks two televisions at the advertised price and refuses to take customer orders.
When customers attempt to buy the television at the advertised price, they are told it is out of stock and offered a more expensive unit for $999. This is likely to be bait advertising as the retailer does not have a reasonable supply of the advertised television.
The offer of up to 50% off is seemingly not available at all, making this clearly illegal.

This is it. OP needs to read what they SS again as it is worded very clear. So it is OP that is making the false statement.
This is clearly illegal. I don't need to convince every fool on the internet of that for it be so.
I've done the decent thing and reported this here for ZO to fix. If they don't I'll inform the ACCC and they can deal with it.