Why do I say this? ESO has gotten some positive publicity lately from multiple sources. They did really well at E3 this year, and any gamer that gets on Facebook is having their feed flooded with how ESO was best MMO of E3.
Additionally, Steam Summer Sale. If you go to the comments section in Steam, the comments are very positive.
Positive enough that between reading those and seeing the positive reviews at E3, I decided to come back to the game after giving up on it a few months after it launched. I see some improvements, though other things seem to have not changed at all. I'm interested in hearing whether you guys think it's worth coming back or not. I did get the subscription (and let me just say crafting bag is awesome, so awesome) so I'm here for a month at least.
But, whether you love the game or hate it, if you notice a sudden upturn in population, especially newbies, Steam and E3 together may be responsible.
Side note, looking for a small friendly guild, preferably Daggerfall, but Dominion works too (especially since the CP system seems to encourage alts rather than discourage them, that alt discouragement being one of the major reasons I left the first time).