Because they want everything NAO - max lvl in one day
Because they hate the idea someone can have it better if he invests his time into game and instead of also lvling up, they just simply want it taken away from people who earned it
Because they are stubborn and they wont accept that grinding is part of MMO (despite fact that you can reach max lvl without any grinding)
Because they have silly arguments like PVP (battle leveling will work up to max VR now) or ALTs (they are like, want to make ton alts and suddenly, suprise that they have to lvl them up)
So pretty much selfishness and sense of entitlement
A lot of people have voiced their qualms with the fact that you spend time in the "end-game" still working on leveling and grinding Veteran Ranks and, on top of the Champion Point system, the latter made Veteran Ranks redundant.
It'd be better for ZeniMax to just get rid of Veteran Ranks altogether as a result and have Attribute, Skill Points, and everything else related to progression tied to the Champion Point system as it would allow for more end-game versatility. The Champion Point system obviously needs to be reworked as a result of this (which they are in the process of doing).
SPOILERS if you haven't completed the Main Story:
My thoughts on this are that the removal of Veteran Ranks will allow players to go into 'any' zone in whatever order they want to after finishing up on their faction's questline and Coldharbour.
This would literally open up the rest of Tamriel for exploration, which would be a faaar better end-game, if this is really the case.
We understand that everyone is trying to share their thoughts on veteran ranks, however this discussion has a similar thread already opened located HERE. In order to consolidate feedback on this topic, we're going to close this thread. We encourage you to head to the above thread to continue this discussion. Thank you for your understanding.