I started playing ESO with several friends. Since then they have quit the game. The reason? Difficulty. I can understand making the game a challenge but there are a few aspects of the game that are driving away players including all my friends that started the game with me. They are now looking to other MMO's.
First is the difficulty of bosses in solo dungeons. I'm not asking to have their difficulty lowered necessarily but if someone is having trouble beating one, they should be able to request help from friends to work through a dungeon they are having trouble with. While I love this game, it seems to drive more people to solo than to group. Forcing players to beat a dungeon that is frustrating them enough to leave and go play something more enjoyable, a grouping tool that is hard to find and difficult to use, and many other ways.
The other aspect is malleability of the keys,. I have several friends used to the old school setups for MMO's and found the dynamic targeting and only 5 hotbar keys exceptionally challenging.
Let me say once more I'm still here and I love the game, but I consider cancelling more and more each day as more of my friends cancel their subscriptions too. I highly doubt I'm the only person that has been experiencing this harsh attrition since the game started and I know the game has some growing pains to go through, but please take these issues under advisement and consider the possibilities. Flame all you want about just dealing with it and learning a new system but there's a difficulty wall where people will just get tired of dying over and over and over again and finally just walk away because the game is for having fun, to enjoy yourself, not to get home and start another job.. Thank you for your time and I appreciate your efforts to make a high quality, beautiful game, just keep it evolving into something better