Or more specifically, "Buy to Play", which is usually what folks mean when they say F2P.
Anywho, this thread is obviously under the assumption that ESO will eventually become sub-free. Please don't water it down with a flame war about whether or not you think that will actually happen - the focus is to make ESO as desirable and profitable a product as possible once they transition to that business model, so if your comment isn't on topic, keep it to your self.
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I can't speak for anyone's wallet but my own, so I'm going to cite the F2P/B2P models I've personally been exposed to, and how much I've invested into them. This is obviously as subjective as it gets (when I say things like "the most successful" I'm talking about how much money I've personally spent), so please share your own experience, and whether or not you agree with mine (and why, please
).
So, I'm gonna start with an example of what NOT to do: Starwars The Old Republic. SWTOR's business model is almost offensive. Core game features like THE FREAKING USER INTERFACE are blocked by pay gates, with things like having to purchase action bars. You can't equip gear higher than a certain quality level; everything from space missions to warzones have weekly caps that you need to buy your way out of. You can't even take your damn helmet off without paying for the toggle to be activated. It's like the game is stuck behind a curtain that you have to pay, one square inch at a time, for it to be removed. To hell with that! I've invested exactly $0.00 into SWTOR since they've gone sub-free, and I have zero desire to revisit that game and its insulting experience.
Moving on to better, but not necessarily ideal: Lord of the Rings Online. LotRO's experience starts out very restricted, but understandably so, since there's no purchase price: anyone can make an account and start playing completely for free to get a kind of preview of the game, but with that kind of freedom comes openness to abuse, such as gold spammers making an account, doing their thing until banned, making another, and so on. Hence the restrictions. These are pretty much all lifted once you make ANY cash purchase, since that pretty well proves you intend to actually play the game. From there, a fair amount of content is opened up, but you have to pretty much pay to unlock anything outside the starting zones. Unfortunately, the starting zones aren't terribly exciting, and didn't really leave me wanting to invest in more, so that's where my LotRO experience stopped. I think I spent around $10.00 on LotRO to make that initial purchase, but was never tempted to pay any more after that.
The best model I've seen, and the one I hope ESO comes to follow, is that of Guild Wars 2. GW2 has an initial box price, much like ESO, but once that's done, the player has access to 100% of the game, and will never feel coerced into having to pay again. However, there is an in-game cash store with all kinds of optional stuff. Some of it is arguably "buy to win" such as xp boosts and buffs, but the vast majority of it is cosmetic stuff and fun-but-useless items. Not being forced to whip out the wallet makes a DRASTIC difference in my desire to do just that. I've spent around $50.00 so far on GW2's in game store, mostly on cosmetic stuff, but also a few account upgrades like character slots.
Anyway, ESO is rapidly earning a reputation as being a cash grab, with a "**** the players!" business philosophy. You (Bethesda/Zenimax) will want to put an end to that sentiment, like ASAP, but especially once you go F2P/B2P. If the player feels insulted, s/he is not going to want to support your business.
That's all!
Please share your thoughts, but remember to keep them on topic, and keep the flames to a minimum!
- Hal