When I entered my collectors edition code from Best Buy, the game informed me that it was a Digital Standard edition, and not a collectors edition code. See below for a quick cut-and-paste:
Transaction Receipt
Name: ***********
Order #: ***************
Card Number: ********
Digital Standard Edition - KeyCode: **************************
After contacting support, they are telling me I have to take this up with Best Buy.
Any ideas here that don't involve me banging on the brick and mortar walls would be greatly appreciated. I'd like to receive the rest of my CE benefits.