Necessary introduction: I followed a Gacha game for years (without playing it) getting recommended clips of streamers that hyped like crazy the times they got the character they wished for from Loot Boxes.
I then played it myself for around 100 hours but I soon realized: man, this is REALLY BAD for mental health!
I got so many ads out of the game, on any platform, that hyped up tremendously the latest time-limited character, with streamers talking about how much you NEED it, because it's OP or cool or whatever. Except what you don't know is that those who got that character have probably spent hundreds if not THOUSANDS of real dollars/euros, because it has absurdly low drop rates.
All of this makes you feel poor, incompetent, sad, unlucky... I started to feel head and heart pain any time I see that character in a YouTube ad, because "oh how lovely, how perfect, how much I MUST have it!"...
I have quit for good that game, and I have resentment against it.
ESO? I am still here after multiple thousands of hours over 8 years. Why?
ESO marketing is NOT aggressive and the community doesn't glorify Crown Crates.
Let me explain:
The fact you get a splash page advertising crown crates when you open the game every day? Not a problem at all - I know many ESO players that to this day don't even know Daily login rewards exist, because they simply auto dismiss any window that opens like that in game. Definitely this is NOT aggressive.
Out of the game? Any time you see an ad of any kind of ESO's content it looks like a normal ad - it's never a "you must get this. You ABSOLUTELY need this. Buy it. Buy it! BUY IT! You'll never get it again!!! Ah, you are going to regret not buying this SO BAD...!". They don't push too hard, and if you think they do you have not seen things pushed hard...
In my experience, wether it was from Zos themselves or from content creators, I never felt like poop for not buying something.
ESO community is pretty chill and honest about crates, often showing with videos and stats how the drop rate really is. I never felt the urge of buying crown crates because the community informed me and I've happily decided that when I buy them I do that just for the crown gems conversion, without hoping for any specific reward - this way I "always win", having a more healthy relation with this aspect of the game.
What I would improve is the Seals of Endeavor prices, changing them to this:
800 Seals
1.500 Seals
2.800 Seals
6.000 Seals
12.000 Seals
This way it would feel like you are getting a bigger discount going up, incentivizing to spend more Seals. It would feel more a reward.
With the prices we have right now it feels more like a job instead, and more often than not you end up skipping purchases altogether because they don't feel worth your hard work.
Please consider...
I am grateful to Zos marketing and the ESO community because if things were different I would have left this game long ago in frustration, but this aspect still feels healthy enough to me.
I REALLY HOPE this post ages well and doesn't become a parody of itself when Seasons and new content releases will be revealed.
For now, thank you everyone and enjoy your stay in Tamriel!
"..........Anyway, here's how
to tell if your RPG
sign is cheap" - Tony(?)