Dear Zos, ESO has been my favorite game since 2014, there’s a certain charm to the game, kept me playing for a very long time. However, over the years I’ve noticed a dip in quality in some of the new content. This shouldn’t be viewed too negatively, just try to learn from the experience and strive to improve. I have some ideas I would like to share with you, and If you would listen to would make me extremely happy, no pressure though, feel free to disagree with me.
Here are a few tips I have from observing my favorite game:
Try to listen to your customers, negative feedback should not be considered bad feedback, it means that your customers are giving you another chance, and man seeing all these chances given to you is amazing, other I would kill to have someone dislike some of my goods and keep returning for more. Don’t be discouraged by the backlash and try to view it more positively.
You need to collect more research, the forums is not the best place to do it, sometimes you have the loud minority and the silent majority. This is not always the case, but it can happen, leading you to make decisions that can hurt the experience of many. Instead, how about making an in-game poll/survey system and rewarding the player for completing it with endeavours, instead of completing a 5-minute grind do a survey or a poll instead. sounds simple right (a lot of other players don’t use the forums)? That way you can figure out what most of them want. Finding out what your players want is key, and if they are listened to man the feeling is great.
You could add a lore section, stories that can be reviewed and possibility approved. What people can come up with can amaze you, most will be bad, but you could find that gold nugget occasionally, it saves you time coming up with lore and stories, once an idea that a player wrote gets implemented more other players will try to do the same, giving you even more content an idea to work with, keeps things. There are discord communities out there dedicated in studying and writing, maybe make use of it, could save you a lot of time when coming up with that next dlc.
You need to add more budget to you marketing department, I’ve seen the player counts of 2021 and its not looking too good as the months passes. Remember back in the day when there were amazing trailers of the 3-alliance fighting, well animated, and you saw this game everywhere. Created a lot of hype which lead to more new players joining. Zos you need to keep up with marketing, never stop, the situation is like Coca Cola, when they had aggressive ads there were more people drinking it, now its less. Start promoting your game more, don’t let it fall into obscurity.
Content for the newbie is outdated, when a new player joins you need to make a good impression on them, I know you release packages that include some expansion packs but you need to keep in mind that some of these people are just testing your game, what usually happens is they try to spend the least amount of money to see how your game is like, it’s a bad mindset however that’s how a lot of newbies are like, and they will get bored. Its about time you include some of the older expansions into the base game (and make sure they start off there, don’t let them see the older zones), don’t give them the newest ones, just give them access to the old ones without paying money, and once they are settled in, they will start spending.
Your customer service is decent, however the respond time is a little slow, quite recently I purchased a crown item by mistake, of course they refunded me and was super polite however it needs to be faster, Its all the smaller details like this that will make people respect you more, imagine a hotel, if they keep you waiting for a room for an hour you will probably be abit frustrated, the results are good however, you get a fancy room. However, if it was done in 15 minutes and they made sure everything was alright starting from your entrance into the hotel and to the airport, there will be a higher chance you’d come back.
Thank you for viewing my post, feel free to disagree, I do hope zos reads this it would make me really happy. Also take note I am a pvp player and I feel theres already enough complains on the pvp end of things. This is my youtube channel, i am gonna promote it here because I have no shame
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https://www.youtube.com/channel/UCM3mENh4lprdSLHC2hI4oXA