VaranisArano wrote: »The crown store items like scrolls, potions, and crates in the daily login rewards come to mind.
A couple similar items are included in the Level Up rewards.
Morrowind is now included in the base game for new players.
IIRC, imperial style furnishing were only available from the Crown store or furnished houses until they were added to the Level Up Rewards and as Event Rewards.
Its not something that happens super often, though.
The highest lvl xp scroll was once only crown store, but people complained how it was P2W, so aetherial ambrosia was added. Just at an extremely low drop for aetherial dust.
There have never been any mounts, pets, style pages, or any other cosmetic that have become earnable in-game after a cash shop release.