What is the goal of these free crates?

Iarao

AcadianPaladin wrote: »

I don't buy mystery boxes so I've never bought a single crate. I happily spend money in the crown store though but only when I know exactly what I'm getting for my money. Eliminating crates and putting those items in the normal crown store would earn a lot more business from me.

Given the current situation, however, I happily open any free crates and gem anything I can. Then sometimes I buy items in the crate store with my free gems.

i am pretty sure they make way more money from gamblers than they would putting that stuff in the store.

Iarao

yodased wrote: »

It is really funny that immediately when someone presents an idea that contradicts yours that automatically they are a shill.

Have you ever even studied marketing?

Let me quote you:

"You don't entice people to buy caviar, by handing out gone off cod's roe, do you?"

What does that even mean?
.

cod's roe isnt what cavier is expected to be. gone off means it has gone bad.

Acrolas

The goal was to give you a small utility bonus for making game purchases on Twitch, along with a random chat badge or emote.

"With this new system, you'll be able to receive in-game rewards, enjoy ESO-themed Twitch goodies, and buy Crown Packs, an ESO Plus membership, and ESO: Summerset directly from Twitch itself, all while supporting your favorite streamers at the same time!"
https://www.elderscrollsonline.com/en-us/news/post/26399


But then Twitch voluntarily killed the purchase program, leaving the Ouroboros crate as a standalone random bonus for watching ESO-related content on Twitch. Nothing major, but one crate is almost enough gems for a crate dye stamp or extra riding lesson so it's not a terrible reward, either.

Sylvermynx

Tasear wrote: »

Bait people into watching streams. The gems are just extra currency to use on crown crates.

The absolute LAST thing I would ever do. Not watching people playing a game I play myself, also not watching the devs talk about spoilers.

Nope.

acw37162

It’s like you’re local drug dealer or friendly neighborhood casino.

The first hit is free, here is a card for the first few games.

Aww, Mikey likes it well the rest is pay to play my friend.

Marketing that he’s been used since selling things first became a thing.

Twyst

Got me quite a few riding lessons for free! Handy for the new necro I have here

mistermacintosh

It was nice to get something for free... but when I saw "5 free crown crates" I was expecting real crown crates. If I had known what these were I wouldn't have watched that stream (which barely had anything to do with eso or TES6, which was all I wanted to see).

Oh well, lesson learned. Thanks for the mimic stones. I use those for master writs.

Ostacia

Changing the wording and icon from a crate to a bag would be an easy way to disconnect these participation prizes from the regular crates and wouldn't have people so confused and disappointed.

(I knew the ouroboros crates were Twitch crates (mimic stones, scrolls, potions w/small chance of a pet or mount), so I wasn't disappointed at all, but rather, grateful for the free stuff that I can either keep for alts or transpose into gems or a combination of the two.)

Osteos

I got 2 riding lessons I will take all of those I can get! Those combined with the 15 tripots was a huge jackpot for me. I don't care about the mount or pet.

OmniDo

yodased wrote: »

It is really funny that immediately when someone presents an idea that contradicts yours that automatically they are a shill.

Have you ever even studied marketing?

Let me quote you:

"You don't entice people to buy caviar, by handing out gone off cod's roe, do you?"

What does that even mean?

The concept of loss leaders must be foreign to you, as yes you do give away lower versions of your product to entice upgrades, thats marketing 101.

You know every gallon of milk sold in the grocery store costs them money right? Why do you think its at the back of the store, so you walk past all the things to buy to get it.

It's the same thing with free crates. Even if you never were going to buy one, you open the free one and you get that dopamine hit and you find yourself saying, weellllll maybe just one.

Whatever though, apparantly I'm a "shill" so enjoy your discussion.

Except that marketing strategies only work on stupid people with no impulse control.

elvenmad

Stream had 250k viewers, they get paid per view through Twitch plus got free publicity direct to a gaming audience and made quite a bit of cash all in one. Crates cost them nothing, there just pixels in their own game it was just win win for them.

corpseblade

I was astonished to get a mount out of the crates. Senche of Scarlet Respite or something like that. I was expecting only items to turn in for gems (which I still would have been happy with). I didn't know you COULD get anything else in them.

Nemesis7884

Now people on the forums even complain about free *** lol

barney2525

They convert to gems. And I spend gems on stuff I actually want.

barney2525

Iskiab wrote: »

yodased wrote: »

It is really funny that immediately when someone presents an idea that contradicts yours that automatically they are a shill.

Have you ever even studied marketing?

Let me quote you:

"You don't entice people to buy caviar, by handing out gone off cod's roe, do you?"

What does that even mean?

The concept of loss leaders must be foreign to you, as yes you do give away lower versions of your product to entice upgrades, thats marketing 101.

You know every gallon of milk sold in the grocery store costs them money right? Why do you think its at the back of the store, so you walk past all the things to buy to get it.

It's the same thing with free crates. Even if you never were going to buy one, you open the free one and you get that dopamine hit and you find yourself saying, weellllll maybe just one.

Whatever though, apparantly I'm a "shill" so enjoy your discussion.

That’s not how loss leader’s work.

They sell good items at a loss to entice people into the store and buy other things. If they sold junk for less no one would come in.

I thought a lost leader was the guy leading you up Mt Everest

SteveCampsOut

RGFors wrote: »

They are free, anything you get was free. You know the old “don’t look a gift horse in the mouth” saying? Why in the world is anyone complaining?

Listen up bonehead! They give away "Free" crates to entice people to BUY CRATES. What we've seen here is not going to entice anyone. THAT is the point of the thread. It's not a complaint about the free stuff! It's an observation of failure. Capesh?