So who is Marketing Director these days?

MornaBaine

And by that I mean, who is ultimately making the decisions on how the crown store is being run, what it offers, when and for how much? Apparently it isn't who I thought but I'm having some trouble tracking down who took over from her. Anyone know?

reprosal

Just curious, but knowing who runs it affects you how? Are you wanting to search/stalk them and read their history?

Alpheu5

Clavicus Vile

MornaBaine

Alpheu5 wrote: »

Clavicus Vile

So much is explained... LOL

Stewart1874

reprosal wrote: »

Just curious, but knowing who runs it affects you how? Are you wanting to search/stalk them and read their history?

How does the OP knowing effect you?

OP: Not sure, googling it throws up a few different results. Wouldn't be fair to name the wrong person as understandably they'd have a lot of anger thrown their way. It would be interesting to know the current MD's history so we can have an idea of what to expect - I.e if a background in like Candy crush then now is probably time to cancel subs before *** gets ridiculous.

reprosal

I was genuinely wondering what they would with such info.

Rohamad_Ali

Alpheu5 wrote: »

Clavicus Vile

Truth !

Marginis

Alpheu5 wrote: »

Clavicus Vile

I was thinking more Sheogorath, but I suppose he wouldn't want to ruin his stellar reputation with something as ridiculous as radiant apex rewards.

MornaBaine

Marginis wrote: »

Alpheu5 wrote: »

Clavicus Vile

I was thinking more Sheogorath, but I suppose he wouldn't want to ruin his stellar reputation with something as ridiculous as radiant apex rewards.

Yeah because crazy is one thing... but those are a whole 'nother level. I'm just grateful I've never seen one I wanted or that didn't pretty much literally hurt my eyes just to look at it.

Nestor

Oddly enough, I met the trio when I was up there. I don't recall their names. They were introduced as the Marketing Guys

MornaBaine

Nestor wrote: »

Oddly enough, I met the trio when I was up there. I don't recall their names. They were introduced as the Marketing Guys

You have failed me Nestor. lol

inthecoconut

MornaBaine wrote: »

And by that I mean, who is ultimately making the decisions on how the crown store is being run, what it offers, when and for how much? Apparently it isn't who I thought but I'm having some trouble tracking down who took over from her. Anyone know?

Well according to this, it could be you!
https://jobs.zenimax.com/requisitions/view/1525

Betsararie

Maybe no one

This game has some of the worst marketing I've seen

MornaBaine

inthecoconut wrote: »

MornaBaine wrote: »

And by that I mean, who is ultimately making the decisions on how the crown store is being run, what it offers, when and for how much? Apparently it isn't who I thought but I'm having some trouble tracking down who took over from her. Anyone know?

Well according to this, it could be you!
https://jobs.zenimax.com/requisitions/view/1525

LOL Nah I'm just some gamer geek who finds using psychology to manipulate customers distasteful and unethical. I'd be a bad fit. But their claim is that the last one has been gone for 2 years so now I'm really curious.

MornaBaine

Blanco wrote: »

Maybe no one

This game has some of the worst marketing I've seen

Hmmm... maybe it's NOT so hard to believe it's been vacant for 2 years... you might be on to something! LOL

Betsararie

MornaBaine wrote: »

Blanco wrote: »

Maybe no one

This game has some of the worst marketing I've seen

Hmmm... maybe it's NOT so hard to believe it's been vacant for 2 years... you might be on to something! LOL

I mean really when's the last time you've seen an ad for this game? Why aren't they advertising open world PVP and expanding upon it?

And then, people wonder why everyone is talking about garbagenite or player unknown garbagegrounds. MMOs are a superior genre

Marginis

MornaBaine wrote: »

inthecoconut wrote: »

MornaBaine wrote: »

And by that I mean, who is ultimately making the decisions on how the crown store is being run, what it offers, when and for how much? Apparently it isn't who I thought but I'm having some trouble tracking down who took over from her. Anyone know?

Well according to this, it could be you!
https://jobs.zenimax.com/requisitions/view/1525

LOL Nah I'm just some gamer geek who finds using psychology to manipulate customers distasteful and unethical. I'd be a bad fit. But their claim is that the last one has been gone for 2 years so now I'm really curious.

Let's be fair, marketing is a difficult job. You have to try an persuade all the monkeys to do what you want, which is difficult enough, but then you have to try and balance your moral code with doing your job well, all while getting monkey poop flung at you. Now I'm not saying they're doing the best job, but to their credit, they could be doing MUCH worse.

EDIT: Also, marketing people =/= player investment/monetization people. Marketing often doesn't even deserve all the blame for stuff they're a part of.

[minor edit for quote]

Vaoh

Idk, but according to JessicaFolsom the purpose of putting exclusive motif pages in Crown Crates was to make blue rewards feel more rewarding

Cave_Canem

MornaBaine wrote: »

LOL Nah I'm just some gamer geek who finds using psychology to manipulate customers distasteful and unethical.

You just defined marketing. This is their exact role. Its neither inherently disgusting nor unethical.

When a museum gets a new collection to show, the role of marketing is to find the best way to sell it, understand the psychology of their customers and manipulate them to come and see it.

When a company gets a new product, the role of marketing is to find the best way to sell it, understand the psychology of their customers and manipulate them to buy it.

Don't blame marketing when they're good at their job, they don't make the decision to design or sell a dodgy product and they don't have the power to say no we're not going to sell that.

I imagine someone in marketing at a game company joined with a fair bit of excitement, marketing interesting things to a growing and changing demographic with the ability to be innovative and an existing fan base of the primary product.

Yolokin_Swagonborn

The marketing director is everyone in the company. Marketing rules gameplay, game balance, new content, pretty much everything.

I don't know who they are but they seem to be pulling the strings.

ZOS_CoriJ

Thread closed. Threads like this lead to naming and shaming. Given some of the responses already we would like to avoid this from being a discussion breaking forum rules.