Hello,
As someone who's purchased the race change token a few times, I appreciate and understand the value of it. I do think, though, there's a scenario where people steer away from it, which is when you know you might need to revert the change in the future.
E.g. I have an Orc DK which I would like to convert into an Argonian for tanking in PVE, but I'll also want to play StamDK in PVP at some point. Purchasing multiple race change tokens isn't sustainable, so I'm stuck with having to level up a new character and end up not purchasing a token.
Ideally, players should be able to purchase the option to change a character into a given race as in your character "unlocks" a new race. So if my character is an Orc and I purchase a token to unlock Argonian as race for it, I'll always be able to switch back-and-forth between Argonian and Orc. I feel like people would buy the race change token more and it'd make it easier to respec characters instead of having to grind a new one from scratch.
Brazilionaire [PC-NA]