I've been thinking about ESO endgame lately, or any MMO's endgame really, and they all have one thing in common. You do the hardest toughest dungeons for exclusive and difficult to obtain equipment, but what is it for? You just cleared what is considered the most difficult content in the game and got better loot, ..for what exactly? To go do lesser content faster in it looking fancier? There has got to be another way to motivate players to do interesting challenging content other than shiny gear rewards that are ultimately meaningless in the end.
I've seen a few MMORPGs out there that gate some amazing content behind the challenges such as story lines and whole zones which in turn them offer you more gear, but that seems like it is an impossible task in Elder Scrolls Online. Which is sad really, in those types of areas there is a certain intrigue and excitement at seeing what you worked so hard to finally reach. A true sense of exploration but that is nearly absent in ESO, as there is nowhere that you cannot go simply by sprinting past the hordes of mobs until they leash back to their spawn points. But nobody wants to have to unlock the ability to reach a destination in this game, or at least that's the way it now seems with One Tamriel.
I keep looking at upcoming DLC scheduled for ESO and it is in no way breaking this really old mold that's been used ad nauseam for 20 years now. Coming up we have Horns of the Reach which will offer 2 new dungeons, 2 new monster sets, and 6 new equipment sets spread out through the light medium and heavy armor lines. But its the same old story, we'll get those helms and gear then we'll stand around in it doing the same thing we did three months ago while we wait for the next DLC to offer up more of the same. The main challenge of it all is repeating it over and over again relentlessly in order to beat RNG.
Maybe it's just me and I am getting burnt out on the MMORPG model but I wish someone would set a new trend in this market and change things up a bit, give me a real reason to chase the carrot.