I just went through and added up all purchases since I bought the first physical copy of the game and... Wow!
Ill start.
From 7/27/14 to 5/27/17 I have spent $2950.38 (sales tax included)
So I'm spending roughly $1000 per year on ESO, I honestly had no idea I was spending that much until I looked at my account history.
I'll take my free Cookie Pet now ZeniMax TYVM!

I AM UPDATING MY PRIVACY POLICY
PAWS (Positively Against Wrip-off Stuff) - Say No to Crown Crates!
∽∽∽ 2 years of Elder Scrolls Online ∼∼∼
"Give us money" = Box sales & monthly sub fees,
"moar!" = £10 palomino horse,
"MOAR!" = Switch to B2P, launch cash shop,
"MOAR!!" = Charge for DLC that subs had already paid for,
"MOAR!!!" = Experience scrolls and riding lessons,
"MOARR!!!" = Vampire/werewolf bites,
"MOAARRR!!!" = CS exclusive motifs,
"MOOAARRR!!!" = Crown crates,
"MOOOAAARRR!!!" = 'Chapter's' bought separately from ESO+,
"MOOOOAAAARRRR!!!!" = ???
Male, Dunmer, VR16, Templar, Aldmeri Dominion, Master Crafter & all Traits, CP450