Dro-m'Athra Mount - 4000 Crowns
15 Crown Crates - 5000 Crowns (though they'd be a rip-off at any price)
Elk Mount - 4500 Crowns
Okay ZOS, we get it. You want to start charging more for your cosmetics than you do for entire DLC packs that take thousands of man hours to create and offer dozens of hours of new content. But that throws the ESO Plus deal completely out of whack. We pay you every single month while the majority enjoy the game for free, because we love the game and want to support you. The deal was we'd get a bunch of minor benefits in return, and we'd get a monthly pack of Crowns to buy items on the store with.
At older prices 1500 Crowns per month was enough to buy something fancy every month, or two at most. Now it's enough to buy something fancy every THREE months. Unless you love the idea of Crown Crates and want the best value pack, in which case it will take you FOUR MONTHS of subscribing to save up enough Crowns to buy them.
Until you either come to your senses and apologize for all the blatant price gouging on the Store that we had HOPED would be restricted to Crates but you've now made perfectly clear isn't, and either get prices back in line (that Elk should be 2500 tops, probably less given it has no stat appearance upgrades and customizations), or you increase monthly Crowns for subscribers to also fall in line with these price hikes, I've cancelled my sub and will refuse to support such a blatant "f***-you" attitude to the community that recent staff changes at ZOS seem to have brought about. No more money from me until you get your act together.