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https://forums.elderscrollsonline.com/en/discussion/comment/8235739/
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The Race Change Price Deters Customers
Strider_Roshin
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ZOS, I'm not sure how much control you have over these prices, but charging so much is going to lose you business. I've got 4 guild members that were planning changing their race next DLC with the expectation of paying around 1500 crowns. After hearing the price tag, none of them are planning on changing their race, and instead are going to just create new characters. By charging so much, you just lost $60. Whoever is pricing these crown store items is not being wise, and incorrectly determining the balance between customer interest, and what the customer is willing to spend. ZOS, reevaluate your prices.
Edited by Strider_Roshin on July 27, 2016 12:13PM 10
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Bigevilpeter✭✭✭✭✭
✭✭Pricing is ***, wanted to change 2 characters, now I probably won't change any since they weren't the best for role but still a pretty decent second.
Totally not worth it for me now3 -
SanTii.92✭✭✭✭✭
✭Bigevilpeter wrote: »Pricing is ***, wanted to change 2 characters, now I probably won't change any since they weren't the best for role but still a pretty decent second.
Totally not worth it for me now
Same position, was going to completely revamp two chars, now probably none
When the snows fall and the white winds blow,
the lone wolf dies, but the pack survives.
Arg | Pc Na | Factionless Mag Warden.1 -
drakhan2002_ESO✭✭✭✭✭Strider_Roshin wrote: »ZOS, I'm not sure how much control you have over these prices, but charging so much is going to lose you business. I've got 4 guild members that were planning changing their race next DLC with the expectation of paying around 1500 crowns. After hearing the price tag, none of them are planning on changing their race, and instead are going to just create new characters. By charging so much, you just lost $60. Whoever is pricing these crown store items is not being wise, and incorrectly determining the balance between customer interest, and what the customer is willing to spend. ZOS, reevaluate your prices.
So your *expectations* were not met. How can that be considered a problem for ZOS? Plus, what gave you that expectation? Some forum post by another player?
You really should wait until the price is announced and have all of the information before you make decisions. That way your expectations will match reality.
I for one will be paying the price for the race change, mostly because I dread the fact of leveling up my skills, my horse, and doing the achievements again. To me, in the long run, it is less expensive as my time is more valuable than money. You want to know why ZOS feels they can price this service so much? Convenience.7 -
ZakuBeta✭✭✭Hey...Blame those people who spent like $50 on a banker, and the "special" mount. The market is driven by people who don't understand the value of the dollar, and have more money available to them than they have common sense. The community brought this on themselves. It sucks, and I'm not defending it, but people with money don't care that the product they are purchasing is pixels, and not worth as much as they are spending, they just want it, and will pay for it because of the "I make $XX an hour I deserve this" mentality. Just something else I won't be purchasing, that will sell a ton of to children whose parents aren't paying attention to what it is their kids are buying, and the "chosen few" who make so much money that they don't care about the cost.3
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Mady✭✭✭✭✭ZOS always said they want to keep the prices of DLCs low, so everything else is expensive. In the end people will still buy their race change.
If you have a character that doesn't need the Undaunted passive, just make a new character.
Use all training gear, buy XP scrolls (or Ambrosia) and you're done in less that 5 hours. Way cheaper.
Discord HypeSquad MemberOfficial AlcastHQ Discord Server: discord.gg/alcasthq
Feel free to join!Those who dream by night in the dusty recesses of their minds wake in the day to find that it was vanity. But the dreamers of the day are dangerous men for they may act their dream with open eyes, to make it possible.1 -
Strider_Roshin✭✭✭✭✭
✭✭✭drakhan2002_ESO wrote: »Strider_Roshin wrote: »ZOS, I'm not sure how much control you have over these prices, but charging so much is going to lose you business. I've got 4 guild members that were planning changing their race next DLC with the expectation of paying around 1500 crowns. After hearing the price tag, none of them are planning on changing their race, and instead are going to just create new characters. By charging so much, you just lost $60. Whoever is pricing these crown store items is not being wise, and incorrectly determining the balance between customer interest, and what the customer is willing to spend. ZOS, reevaluate your prices.
So your *expectations* were not met. How can that be considered a problem for ZOS? Plus, what gave you that expectation? Some forum post by another player?
You really should wait until the price is announced and have all of the information before you make decisions. That way your expectations will match reality.
I for one will be paying the price for the race change, mostly because I dread the fact of leveling up my skills, my horse, and doing the achievements again. To me, in the long run, it is less expensive as my time is more valuable than money. You want to know why ZOS feels they can price this service so much? Convenience.
Stop putting words in my mouth. I wasn't planning on doing a race change so the price doesn't affect me. I'm just notifying ZOS that their steep pricing is going to reduce their profit.1 -
drakhan2002_ESO✭✭✭✭✭Hey...Blame those people who spent like $50 on a banker, and the "special" mount. The market is driven by people who don't understand the value of the dollar, and have more money available to them than they have common sense. The community brought this on themselves. It sucks, and I'm not defending it, but people with money don't care that the product they are purchasing is pixels, and not worth as much as they are spending, they just want it, and will pay for it because of the "I make $XX an hour I deserve this" mentality. Just something else I won't be purchasing, that will sell a ton of to children whose parents aren't paying attention to what it is their kids are buying, and the "chosen few" who make so much money that they don't care about the cost.
Stating "The market is driven by people who don't understand the value of the dollar, and have more money available to them than they have common sense." is a pretty broad generalization. I am one of those "chosen few" people you characterize in your post. I make a lot of money - a lot. More than most of you reading this post for better or worse. I'm not bragging, I'm just stating a fact. And, yes, to me, I can afford anything I want (anything in this game and outside it as well).
What I'm getting at is that I do understand the value of money - and I understand the value of time. For me, as much as I hate the pricing, I am still going to pay it. Why? Because I want convience and nice things. And I am not alone. If there was not a market for this, ZOS would lower the price. Business 101 principle "price your product at which the market will bear" (or tolerate). It's clear a lot of players tolerate the prices...Edited by drakhan2002_ESO on July 27, 2016 11:56AM4 -
Jimmy✭✭✭✭✭ZOS just giving you the option to change race should be enough, but people still whine. They listened to all the whiners that couldn't make the right choice from the beginning (which isn't ZOS's problem) and decided to give you the option. Race change shouldn't be a easy, inviting, thing to do anyway. I think it's priced very fairly. The people on this board are depressing. Constant complaining and trying to get stuff for free. Everything, it's just people trying to get it easily or free or cheap, or without working. People just want stuff handed to them.
/end rant8 -
mobicera✭✭✭✭✭
✭Good, race changes should not be cheap. Besides why should massive race changes happen every patch so people can have that .5% increase to current meta that simply isnt needed to complete anything currently in the game, nor to pvp.
The cost is actually an average of other mmos, meaning take 50 mmo with this feature make a bell curve of costs of feature, eso sits basically in the middle.
Race change is a luxury, and at least where I live you pay for luxury...4 -
rootimus✭✭✭✭✭Detours or deters?Even on the internet, clear communication is important; it can be the difference between "helping your Uncle Jack off a horse" and "helping your uncle jack off a horse"; the difference between "knowing your s***" and "knowing you're s***".
Greybeards & Gals - Civilised, laid-back, mature gamers. Beards optional. |0 -
Iluvrien✭✭✭✭✭
✭✭Strider_Roshin wrote: »drakhan2002_ESO wrote: »Strider_Roshin wrote: »ZOS, I'm not sure how much control you have over these prices, but charging so much is going to lose you business. I've got 4 guild members that were planning changing their race next DLC with the expectation of paying around 1500 crowns. After hearing the price tag, none of them are planning on changing their race, and instead are going to just create new characters. By charging so much, you just lost $60. Whoever is pricing these crown store items is not being wise, and incorrectly determining the balance between customer interest, and what the customer is willing to spend. ZOS, reevaluate your prices.
So your *expectations* were not met. How can that be considered a problem for ZOS? Plus, what gave you that expectation? Some forum post by another player?
You really should wait until the price is announced and have all of the information before you make decisions. That way your expectations will match reality.
I for one will be paying the price for the race change, mostly because I dread the fact of leveling up my skills, my horse, and doing the achievements again. To me, in the long run, it is less expensive as my time is more valuable than money. You want to know why ZOS feels they can price this service so much? Convenience.
Stop putting words in my mouth. I wasn't planning on doing a race change so the price doesn't affect me. I'm just notifying ZOS that their steep pricing is going to reduce their profit.
Holy ****, a company that chooses to retain a design ideal rather than maximise profit... I think I may well maintain my sub for a few more months now.1 -
Rex-Umbra✭✭✭✭✭
✭✭Planned on changing a couple but won't give them my business with prices like that.Xbox GT: Rex Umbrah
GM of IMPERIUM since 2015.1 -
nine9six✭✭✭✭✭
✭Yes, it deters people from changing to the Flavor of the Month.
For those that do it anyway, ZOS thanks you.Wake up, we're here. Why are you shaking? Are you ok? Wake up...2 -
Bigevilpeter✭✭✭✭✭
✭✭ZOS always said they want to keep the prices of DLCs low, so everything else is expensive. In the end people will still buy their race change.
If you have a character that doesn't need the Undaunted passive, just make a new character.
Use all training gear, buy XP scrolls (or Ambrosia) and you're done in less that 5 hours. Way cheaper.
And retrain your horse and level your fighters/mages guild skill lines+any other skills line+ get skyshards+ relevel your alliance rank+relevel you undaunted rank... need i go on???
Rerolling in this game is *** i wish once you reach max level you could access all your skills and skill lines already, but that would only solve part of the problem0 -
Kaspy✭✭✭
While you might be an exception, a lot ofplayers who buy in crown store use their 'free' subscription crowns to do that. It is easy to tolerate something that is effectively free. That's imo the main mechanic that is driving the prices of crown store items up.drakhan2002_ESO wrote: »It's clear a lot of players tolerate the prices...
Edited by Kaspy on July 27, 2016 12:19PM2 -
vyndral13preub18_ESO✭✭✭✭✭
✭✭✭✭Yes, it deters people from changing to the Flavor of the Month.
For those that do it anyway, ZOS thanks you.
Why wouldnt zos want to thank them all? I mean the excuse so many use when other things are expensive has always been, Zos is a business and needs to make money.
Now all of a sudden the reason things are priced high is because zos doesnt want people to buy them.1 -
Zerok✭✭✭✭
I think that is precisely what they want.The Race Change Price Deters CustomersZeerok (the sneaky ruffian) - LV50 Bosmer stamblade DPS (AD)
Gontrand de Bourbon (the greedy aristocrat) - LV50 Breton magsorc tank (DC)
Augustus Aquilarios (the imperial claimant) - LV50 Imperial stamDK PvP (EP)
Zeerokk (the AD zealot) - LV50 Altmer magblade PvP (AD)
Lianna Storm (the inferno maiden) - LV50 Dunmer magDK DPS (EP)
Fights-With-Khajiit (the gullible faithful) - LV5 Argonian templar (EP)
Miner'va (the skooma addict) - LV3 Khajiit sorcerer (AD) - chaotic neutral
Siggy Thorvaldsson (the charismatic baroness) - LV50 Nord stamwarden tank (DC)3 -
nine9six✭✭✭✭✭
✭vyndral13preub18_ESO wrote: »Yes, it deters people from changing to the Flavor of the Month.
For those that do it anyway, ZOS thanks you.
Why wouldnt zos want to thank them all? I mean the excuse so many use when other things are expensive has always been, Zos is a business and needs to make money.
Now all of a sudden the reason things are priced high is because zos doesnt want people to buy them.
People are going to buy these. I don't believe for a second that 90% of those 'sounding-off' won't be buying this stuff.Wake up, we're here. Why are you shaking? Are you ok? Wake up...2 -
Grymmoire✭✭✭✭ZOS just giving you the option to change race should be enough, but people still whine. They listened to all the whiners that couldn't make the right choice from the beginning (which isn't ZOS's problem) and decided to give you the option. Race change shouldn't be a easy, inviting, thing to do anyway. I think it's priced very fairly. The people on this board are depressing. Constant complaining and trying to get stuff for free. Everything, it's just people trying to get it easily or free or cheap, or without working. People just want stuff handed to them.
/end rant
A desire for race change has less to do with players making the wrong choices at the start, then it does with the constant fiddling with skills and traits, that lead many to want the best player experience they can achieve. It really should be inconsequential whether one desires to change race every day; it does not impact anything other than meta and some PvP play. PvE play is indulged in far more than PvP anyways, so who should care how many times a player changes race? Tell me how it effects your game play? If ZOS were really worried that race change was going to occur to frequently, they could have just implemented a sliding scale to cost, escalating with each character race change.
I agree reading this board can get depressing; the amount of 'I have plenty of money, I don't care what is charged' is depressing. Where in this thread did you read anyone asked for these changes to be 'FREE' or 'easily handed to them'? I read comments that asked the prices be more reasonable.
The same applies to name changes. With the liberal amount of spaces, I doubt many would find they could not arrive at some acceptable name regardless of how many players bought a name change, even daily.Good, race changes should not be cheap. Besides why should massive race changes happen every patch so people can have that .5% increase to current meta that simply isnt needed to complete anything currently in the game, nor to pvp.
The cost is actually an average of other mmos, meaning take 50 mmo with this feature make a bell curve of costs of feature, eso sits basically in the middle.
Race change is a luxury, and at least where I live you pay for luxury...
If you are going to make an assertion that ESO race change prices fall in the middle of 50 MMOs, please do us all a favor, research and list those MMOs, make the bell curve and insert it please; it would be most illuminating.
Would a race change create only a 0.5% increase to the Meta? Interesting how did you arrive at that statistic? Seems it would depend upon further changes to passives and racial abilities to me. And to those that choose to want the best Meta for their play, why shouldn't they enjoy an X.X% increase in PvP? If passives are such a worry or the base concern, perhaps what ZOS should do is disable their use in that setting, not charge the rest of the player base huge sums, to simply enjoy playing a new race. Especially if they have taken the time to level all guilds ; skill; abilities; mounts and crafting on their avatar.
What is simply amazing to me, is the lack of player support to keep prices reasonable for the community as a whole, not for what just a few can afford due to their personal wallets. None of the changes: race; name; appearance etc. really impact others game play, so why would you not all be supporting the requests for lower pricing is beyond me.
Edited by Grymmoire on July 27, 2016 12:53PM3 -
Samphaa✭✭✭Cash grab till the game becomes unplayable, the lag and bugs won't get fixed, they'll just milk it as much as they can until in goes down the plug hole and nobody wants to play anymore, or can't play anymore.
Everyone moaned like mad about the Dromathra mount, but they still bought it for 4k crowns, why wouldnt zenimax continue to offer small changes for rediculous prices, knowing everyone is gunna take it.0 -
drakhan2002_ESO✭✭✭✭✭
While you might be an exception, a lot ofplayers who buy in crown store use their 'free' subscription crowns to do that. It is easy to tolerate something that is effectively free. That's imo the main mechanic that is driving the prices of crown store items up.drakhan2002_ESO wrote: »It's clear a lot of players tolerate the prices...
If I were the exception to the rule, then the prices would certainly go down. I say this because I am sure that ZOS has a few compitent business professionals who understand how to effectively price items. They probably have some method to determine what is selling in their crown store and what is not. I am sure they have looked at the increase in sales when items do go on sale or the decrease in sales over time of particular items.
I don't think I am the exception to the rule. Anyone can complain about the price, but when the rubber meets the road I am sure enough (not all, not most...enough) people purchase the item at the posted price.
If you do not like the price offered, simply don't pay it. Complaining about has done nothing, as far as I can tell, to lower the price on any item in the crown store. I've seen a lot of posts about items being over priced in the store...not once I have been able to draw a correlation between a complaint and the price being lowered - have you? I guess that's why I say I realize that the price is not going to change and I pay the price offered...and enough others do as well.1 -
Iluvrien✭✭✭✭✭
✭✭vyndral13preub18_ESO wrote: »Yes, it deters people from changing to the Flavor of the Month.
For those that do it anyway, ZOS thanks you.
Why wouldnt zos want to thank them all? I mean the excuse so many use when other things are expensive has always been, Zos is a business and needs to make money.
Now all of a sudden the reason things are priced high is because zos doesnt want people to buy them.
People are going to buy these. I don't believe for a second that 90% of those 'sounding-off' won't be buying this stuff.
... it is a beautiful idea though. People complained before that ZOS didn't offer a race change option (free or paid) and so felt they had a legitimate gripe. Now there is an option, the only thing that is stopping people from changing is themselves. It is down to whether each individual person believes it is worth it or not. It is no longer ZOS's problem.
They have effectively moved the burden of race-change from themselves onto the players who have been shouting about it for so long... and they have made the price such that most people really will have to think twice about it. I hate the idea of race change, but if we have to have it then this is exactly how I would want them to do it.2 -
vyndral13preub18_ESO✭✭✭✭✭
✭✭✭✭vyndral13preub18_ESO wrote: »Yes, it deters people from changing to the Flavor of the Month.
For those that do it anyway, ZOS thanks you.
Why wouldnt zos want to thank them all? I mean the excuse so many use when other things are expensive has always been, Zos is a business and needs to make money.
Now all of a sudden the reason things are priced high is because zos doesnt want people to buy them.
People are going to buy these. I don't believe for a second that 90% of those 'sounding-off' won't be buying this stuff.
So why in your first post, did you say it deters people from doing it? If you dont actually think it deters people from doing it?FortheloveofKrist wrote: »Good. Race change should cost 10,000 crowns. Live with your choices.
I agree. Everyone should have one character and best to remove the respec options. Live with you choices everyone.Edited by vyndral13preub18_ESO on July 27, 2016 12:54PM0 -
mobicera✭✭✭✭✭
✭ZOS just giving you the option to change race should be enough, but people still whine. They listened to all the whiners that couldn't make the right choice from the beginning (which isn't ZOS's problem) and decided to give you the option. Race change shouldn't be a easy, inviting, thing to do anyway. I think it's priced very fairly. The people on this board are depressing. Constant complaining and trying to get stuff for free. Everything, it's just people trying to get it easily or free or cheap, or without working. People just want stuff handed to them.
/end rant
A desire for race change has less to do with players making the wrong choices at the start, then it does with the constant fiddling with skills and traits, that lead many to want the best player experience they can achieve. It really should be inconsequential whether one desires to change race every day; it does not impact anything other than meta and some PvP play. PvE play is indulged in far more than PvP anyways, so who should care how many times a player changes race? Tell me how it effects your game play? If ZOS were really worried that race change was going to occur to frequently, they could have just implemented a sliding scale to cost, escalating with each character race change.
I agree reading this board can get depressing; the amount of 'I have plenty of money, I don't care what is charged' is depressing. Where in this thread did you read anyone asked for these changes to be 'FREE' or 'easily handed to them'? I read comments that asked the prices be more reasonable.
The same applies to name changes. With the liberal amount of spaces, I doubt many would find they could not arrive at some acceptable name regardless of how many players bought a name change, even daily.Good, race changes should not be cheap. Besides why should massive race changes happen every patch so people can have that .5% increase to current meta that simply isnt needed to complete anything currently in the game, nor to pvp.
The cost is actually an average of other mmos, meaning take 50 mmo with this feature make a bell curve of costs of feature, eso sits basically in the middle.
Race change is a luxury, and at least where I live you pay for luxury...
If you are going to make an assertion that ESO race change prices fall in the middle of 50 MMOs, please do us all a favor, research and list those MMOs, make the bell curve and insert it please; it would be most illuminating.
Would a race change create only a 0.5% increase to the Meta? Interesting how did you arrive at that statistic? Seems it would depend upon further changes to passives and racial abilities to me. And to those that choose to want the best Meta for their play, why shouldn't they enjoy an X.X% increase in PvP? If passives are such a worry or the base concern, perhaps what ZOS should do is disable their use in that setting, not charge the rest of the player base huge sums, to simply enjoy playing a new race. Especially if they have taken the time to level all guilds ; skill; abilities; mounts and crafting on their avatar.
What is simply amazing to me, is the lack of player support to keep prices reasonable for the community as a whole, not for what just a few can afford due to their personal wallets. None of the changes: race; name; appearance etc. really impact others game play, so why would you not all be supporting the requests for lower pricing is beyond me.
If I have time and the desire after work I will make up the bell curve, I did a search last night for a friend and arrived at that conclusion with about 10 mins of research using simple google search, so feel free to spend that 10 mins yourself as well frankly this is a game and to be honest I care rather little.
Ok that .5% was just a number I choose based on an assumption of averages. Some changes may be .25% some may be 1.7% such changes would be dependant on different variables though most changes would be quite low, ie resistance, stam, regen, overall dps etc.
And to be honest with my budget I can not justify paying the costs of the changes myself, but then well my priorities in life are not video games. Still I do acknowledge the simple fact that there are costs to maintain such games and when subscriptions are not mandatory something needs to be done to cover these costs. Expensive in game cash stops fill that need, do I wish I could have everything in life free of cost while I am human after all. As sad as it is to say money fuels this world.0 -
nine9six✭✭✭✭✭
✭vyndral13preub18_ESO wrote: »vyndral13preub18_ESO wrote: »Yes, it deters people from changing to the Flavor of the Month.
For those that do it anyway, ZOS thanks you.
Why wouldnt zos want to thank them all? I mean the excuse so many use when other things are expensive has always been, Zos is a business and needs to make money.
Now all of a sudden the reason things are priced high is because zos doesnt want people to buy them.
People are going to buy these. I don't believe for a second that 90% of those 'sounding-off' won't be buying this stuff.
So why in your first post, did you say it deters people from doing it? If you dont actually think it deters people from doing it?FortheloveofKrist wrote: »Good. Race change should cost 10,000 crowns. Live with your choices.
I agree. Everyone should have one character and best to remove the respec options. Live with you choices everyone.
Because it deters people from doing it? lol
Just because I don't believe the vocal few on the forums (which is a small % of the games userbase) doesn't mean that I don't think most people will refrain from swapping Races every 4 months.
The loud few on here don't represent the vast majority of players.Wake up, we're here. Why are you shaking? Are you ok? Wake up...0 -
vyndral13preub18_ESO✭✭✭✭✭
✭✭✭✭vyndral13preub18_ESO wrote: »vyndral13preub18_ESO wrote: »Yes, it deters people from changing to the Flavor of the Month.
For those that do it anyway, ZOS thanks you.
Why wouldnt zos want to thank them all? I mean the excuse so many use when other things are expensive has always been, Zos is a business and needs to make money.
Now all of a sudden the reason things are priced high is because zos doesnt want people to buy them.
People are going to buy these. I don't believe for a second that 90% of those 'sounding-off' won't be buying this stuff.
So why in your first post, did you say it deters people from doing it? If you dont actually think it deters people from doing it?FortheloveofKrist wrote: »Good. Race change should cost 10,000 crowns. Live with your choices.
I agree. Everyone should have one character and best to remove the respec options. Live with you choices everyone.
Because it deters people from doing it? lol
Just because I don't believe the vocal few on the forums (which is a small % of the games userbase) doesn't mean that I don't think most people will refrain from swapping Races every 4 months.
The loud few on here don't represent the vast majority of players.
So it deters people just not the people who say it deters them?0
This discussion has been closed.