Here's a suggestion for a possible game play addition.
I think creating the option of protecting a trade caravan across a pve zone would be kind of fun.
A simple slow moving wagon moving along the main road under players protection. The caravan would have a set amount of HP. Heal able with repair kits maybe. It would only move when you were within a certain radius.
There could be a few bandit attacks along the way.
There could also be a few optional challenges such as
A broken wagon wheel. Can you find a maple log and craft a new wheel before the bandits overwhelm your caravan?
Sick driver. The caravan driver has fallen deathly I'll and needs you to find a healing herb nearby before he dies. If he dies, it might take a while for the hub to dispatch a replacement.
Corrupt guards. Demanding a cut of your profits. Do you pay a minor fee or engage in risky combat against an entrenched foe?
A rival caravan. Can you race the other caravan to the other location before those crooks undercut your caravan?
Horrible weather. Rain storms are slowing progress, maybe praying at a nearby shrine and offering a divine a specific offering could calm the rains?
Etc.
I think tying this minigame to a guild store location could be immersive and fun. Bringing a load of supplies to your guilds shop might could offer a ten percent gold bonus on any sales made within 24 hrs or something to that effect.
There might be a temp discount for the player who drove the caravan to the guild shop. 10 percent off for 24 hours. The ten percent coming from game cash not guild bank sales of course.
What do you think?
What other road missions would be fun to play through?
Also using guild shop locations as the end points for caravan missions would drive traffic towards little used guild shops and infuse cash in outlying stores.