a very huge reason for me personally to avoid Cyrodiil for any activity was the lack of having the possibility to resurect your toon once it got killed in 3 seconds..
if you want people to split in Cyrodiil, you can create more attractive dailies and giving the option to resurrect .
i just got killed while doing dailies in 3 seconds.... i like soloing as nightblade, but i don't like being killed in no time and then not have the option for revenge...
once should have the possibility to strike back and have a return match. but with those long distances to travel back to the point you got killed just turns me off and i personally need a break of ... 2-3 weeks before i consider to come back..
Really PvP was my personal reason to try ESO (plus the beauty of graphics of course) and PVP seems to be the main thing to avoid in this game for me..
They say MMO's are social games for groups... i agree to some extent... MMO's are played by many people... some can't gather every time with their good friends they come along perfectly... so there is also need to foster casual groups via groupfinder...
one thing i personally liked a lot in swtor was winning closely in instanced pvp-matches with balanced pug-groups...this is also a social experience with casual players grouping for a win... even a close loss was enjoyable often!
welll, thanx for considering and ....may the force be with you?!

Xandryah