So, a big part of ES games for me is the story lines that I make up for my characters, and I feel many other people are the same way. A big part of these story lines is moral decisions: doing the wrong thing or doing the right thing. While playing ESO, I have noticed that many of the quests are more or less straightforward, in that you have only one route to take for the most part. A few of them, such as the quest for Crafty Larisa on Stros M'kai , allow you to chose what happens and allow you to make a moral decision (Let the pirate captain live or die).
If, for future DLCs, we could get more quests like this, where we can chose an evil path or a good path, that would be amazing.