The game needs to give players the ability to alter their character, in name and appearance. It is a basic feature included in near all modern MMOs and even many older titles have patched in the feature. Even if it requires real money to do so, that would suffice and would be a win-win for both profits and players. It is frustrating not knowing whether to continue a character, guessing as to whether or not the feature will ever be implemented, even a statement letting people know whether it is a possibility to include the ability to change name in the future would at least allow me to continue a character, knowing that I will be able to change it at a later date and judging by older threads that have received no attention or statement from ZOS (other than stating that it is currently not a feature), I am likely not the only person who would appreciate any kind of answer. Personally I have abandoned mid level characters and can't get a few hours into the game without starting again, over and over. The feature itself is relatively basic and could stand to make a decent amount of money for ZOS if made to require payment.
"Nords are so serious about beards. So many beards. M'aiq thinks they wish they had glorious manes like Khajiit."