It is human nature to attend only to the negative. Far fewer share the positive than spew volcanically about every little bump in the road. This is not confined to Internet postings. It was this way back when people had to hand write letters to the editors of print newspapers. For purposes of balance I will relate my experience yesterday.
I used the in-game help tool to report a couple of problems I was having. Within 15 minutes Catarina replied via the help screen apologizing for interrupting my gaming but wanting to help with my issues. Her attitude was friendly, helpful, and supportive. She was knowledgeable both of the game's technical mechanics and of the game's lore. She confirmed the state of my problems, diagnosed them, and offered fixes. The entire process took less than five minutes and she closed with ES style banter. I was left feeling like I had been helped by a trusted guild mate who knew the game and was having as much fun as I am instead of simply someone doing their job.
In the past I have done consulting work where I have trained people in customer service techniques. I still do some mystery dinning type work focused on giving franchise owners a customer's eye view of experiences in their business. My interaction with Catarina yesterday would have resulted in a grade of A. Good work ZOS and keep it up!