Despite PvP being a significant part of ESO, it is not of interest to many right now. I got my fill of it in less than 2 weeks. May come back with the whole guild store improvements however...
The Paul Sage interview already spoke to the big content coming to PvP, but let's just take a moment to acknowledge that PvP gets all of Cyrodiil. You have the largest zone with the most content, and you're still complaining that you aren't treated right?